June 7-9: Brand-Led Culture Change Virtual Event

Charlie Brown

Charlie Brown is tagged in 1 stories.
What We Can Learn from B Corps' Big Bets on Customer Engagement
What We Can Learn from B Corps' Big Bets on Customer Engagement

Marketing and Comms / Today’s customers are choosing how to spend their dollars based on one of two factors: convenience or shared values. For example, Blue Apron, a grocery delivery company that makes it easier to cook healthy meals, is winning on convenience. But when you have the option of choosing between convenience services, as many customers do in the ride-hailing market, values determine the victor. Lyft is riding (pun intended) on the sharing-economy movement and gaining market share because of its commitment to fair practices with customers and employees. Customers tell their friends they “took a Lyft” as a signal of shared cultural values. - 4 years ago

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