Emma Samson

Marketing Communications Manager
Searious Business

The Many Hats of a Sustainable Marketer

Marketing and Comms / Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. - 1 year ago

Design for Recycling: High-Tech or Back to Basics?

Product, Service & Design Innovation / Maybe before companies spend millions on futuristic high-tech, they should go back to the drawing board and start sketching from a different perspective. Because there is no technology more powerful than the creative mind. - 2 years ago

How the Tourism Industry Can Help Fight the Plastic Pandemic

Waste Not / When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry. - 2 years ago