Gregory Unruh

Sustainability Editor
MIT Sloan

Dr. Gregory C. Unruh is the Arison Professor of Values Leadership at George Mason University in the Washington DC Metro area, and the Sustainability Editor for the MIT Sloan Management Review.

His book, The Biosphere Rules: Nature’s Five Circularity Secrets for Sustainable Profits, can be found at https://www.globalleadershipacademy.com/. He is author of the Harvard Business Press books Being Global: How to Think, Act and Lead in a Transformed World and Earth, Inc.: Using Nature's Rules to Build Sustainable Profits, as well as numerous articles published in Harvard Business Review, Forbes and the Huffington Post.

Gregory Unruh is tagged in 12 stories.
The Biosphere Rules: Sustainability Is a Destination, Not a Journey
The Biosphere Rules: Sustainability Is a Destination, Not a Journey

Product, Service & Design Innovation / Envision a future where every material thing in our world is made out of a handful of materials, carefully selected to be safe, healthy and infinitely recyclable. Everything from coffee cup to countertop could be broken down and used as raw materials for a new shawl or lampshade. - 1 week ago

The Biosphere’s Guide to Foolproofing Sustainability, Part 6: Function Over Form
The Biosphere’s Guide to Foolproofing Sustainability, Part 6: Function Over Form

Product, Service & Design Innovation / Sustainability experts for decades have been exhorting managers to focus more on the function their products deliver and less on the product itself. Biosphere Rule #5, Function Over Form, is focused on fulfilling customers’ functional needs in ways that sustain the value cycle. - 2 weeks ago

The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms
The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms

Product, Service & Design Innovation / Biosphere Rule #4 is about taking your value cycle, built with parsimonious materials and a power-autonomous energy system, and creating a production platform upon which you can build a whole suite of products — producing profit-amplifying economies of scale and scope. - 1 month ago

The Biosphere’s Guide to Foolproofing Sustainability, Part 4: Power Autonomy
The Biosphere’s Guide to Foolproofing Sustainability, Part 4: Power Autonomy

Cleantech / Nature has discovered that if you want to sustain your value cycles for billions of years, they need to run on free flows of solar energy. Our products and processes need to do the same. - 1 month ago

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Foolproofing Sustainability, Part 3: Value Cycling
Foolproofing Sustainability, Part 3: Value Cycling

Product, Service & Design Innovation / The model we use to teach MBAs about production is the value chain. But there's a problem: It imagines a linear world in which materials can be constantly pushed through an assembly line with no consequence. - 1 month ago

Foolproofing Sustainability, Part 2: Materials Parsimony
Foolproofing Sustainability, Part 2: Materials Parsimony

Product, Service & Design Innovation / The amazing diversity of life is founded on dramatic materials parsimony; almost everything in nature is built out of just four elements. Whereas, what we humans have gotten since the Industrial Revolution is *materials proliferation.* - 1 month ago

Foolproofing Sustainability with the ‘Biosphere Rules’
Foolproofing Sustainability with the ‘Biosphere Rules’

The Next Economy / Remediation has had some successes. But you can’t remediate an extinct species, an acidified ocean or a climate that’s pushed beyond its critical tipping point. What we need to be doing is “premediation." - 2 months ago

Geomimicry: Reversing the Great Sequestration
Geomimicry: Reversing the Great Sequestration

Product, Service & Design Innovation / This is the third in a four-part series on geomimicry by renowned author and George Mason University professor Dr. Gregory C. Unruh. Read parts one and two. - 1 year ago

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The Earth's Circular Economy: Not a Practical Solution to Our Waste Issues
The Earth's Circular Economy: Not a Practical Solution to Our Waste Issues

Waste Not / This is the second in a four-part series on geomimicry by renowned author and George Mason University professor Dr. Gregory C. Unruh. Read part one here. - 1 year ago

Mimicking Nature, But Not as Nature Intended: An Introduction to Geomimicry
Mimicking Nature, But Not as Nature Intended: An Introduction to Geomimicry

Product, Service & Design Innovation / This is the first in a series of posts by Dr. Gregory Unruh about geomimicry and its implications for sustainability. - 1 year ago

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

Behavior Change / The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard. - 3 years ago

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