Dr. Gregory C. Unruh is the Arison Professor of Values Leadership at George Mason University in the Washington DC Metro area, and the Sustainability Editor for the MIT Sloan Management Review.
His book, The Biosphere Rules: Nature’s Five Circularity Secrets for Sustainable Profits, can be found at https://www.globalleadershipacademy.com/. He is author of the Harvard Business Press books Being Global: How to Think, Act and Lead in a Transformed World and Earth, Inc.: Using Nature's Rules to Build Sustainable Profits, as well as numerous articles published in Harvard Business Review, Forbes and the Huffington Post.
Gregory Unruh is tagged in 12 stories.
Behavior Change /
The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016.
While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard. - 3 years ago