Hannah Zimmerman

Impact Manager, Purpose + Sustainability
Barkley

Hannah Zimmerman is an Impact Manager on the Purpose and Sustainability team at Barkley where she helps brands understand the importance of functioning sustainably through environmental and social impact.

Hannah graduated from the University of Missouri with a degree in Journalism, is certified in Business Sustainability Management through the University of Cambridge and is working on completing her master's in Sustainability at Harvard.

As a partner at Barkley, Hannah is on a mission to build a world with more whole brands, brands that put purpose and sustainability at the center of everything they do. Barkley is a certified B-Corp that believes that business should be a force for good.

Hannah Zimmerman is tagged in 5 stories.
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands

Marketing and Comms / In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications. - 1 month ago

Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand

Walking the Talk / The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. - 7 months ago

Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most

Marketing and Comms / As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course. - 8 months ago

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

Marketing and Comms / An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’ - 10 months ago

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The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG

Walking the Talk / In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. - 1 year ago

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