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Hannah Zimmerman

Hannah Zimmerman

Impact Manager, Purpose + Sustainability

Formerly working in the advertising world in Kansas City, Hannah Zimmerman has now married her past experience with her passion for sustainability. When she isn't chasing her four-year-old daughter or helping companies along on their sustainability journey through consulting, reporting, communications and certifications, she is working on her master's in Sustainability through Harvard.

Hannah Zimmerman is tagged in 21 assets. Page 1 of 2.
Article
Artificial Intelligence for SustainabilityInnovation & Technology
AI: The Good, the Bad, the Sketchy and the Lifesaving
AI: The Good, the Bad, the Sketchy and the Lifesaving
Published on November 8, 2024
About a 13 minute read

You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More

Article
Regeneration & ResilienceSupply ChainInnovation & Technology
Redesigning the Food System for Resilience: Lessons from the Field
Redesigning the Food System for Resilience: Lessons from the Field
Published on October 23, 2024
About a 8 minute read

Another central thread throughout SB’24 San Diego highlighted the efforts underway by startup innovators, multinational brands and NGOs to redesign our food system for resilience. ... View More

Article
Collaboration & Co-Creation
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Published on October 22, 2024
About a 5 minute read

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

Article
Marketing & Communications
Monitoring Media: Reining in the Broader Impacts of Brand Communications
Monitoring Media: Reining in the Broader Impacts of Brand Communications
Published on October 17, 2024
About a 9 minute read

We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More

Article
Circular Economy
Yes, It’s Complex – but a Circular Economy Is Achievable
Yes, It’s Complex – but a Circular Economy Is Achievable
Published on October 17, 2024
About a 9 minute read

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More

Article
Regeneration & ResilienceCollaboration & Co-Creation
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Published on October 15, 2024
About a 5 minute read

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

Article
Marketing & Communications
Cutting Through Confusion: How Green Seal Simplifies Sustainable Shopping
Cutting Through Confusion: How Green Seal Simplifies Sustainable Shopping
Published on October 1, 2024
About a 8 minute read

We spoke with CEO Doug Gatlin to learn how Green Seal developed a certification mark that simplifies consumer decision-making and sets a foundation for the industry to advance toward a healthier product future. ... View More

Article
Finance & Investment
Education, Business, Community Initiatives Elevating Young Changemakers
Education, Business, Community Initiatives Elevating Young Changemakers
Published on May 20, 2024
About a 6 minute read

Two rich panel discussions at SB Brand-Led Culture Change featured insights from organizations across the business landscape on how to maximize impact and opportunities for the next generation of diverse, young talent. ... View More

Article
Innovation & Technology
Brands Are Shaping a Better Future by Designing for How People Live
Brands Are Shaping a Better Future by Designing for How People Live
Published on May 13, 2024
About a 9 minute read

SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More

Article
Organizational GovernanceArtificial Intelligence for Sustainability
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
Published on May 10, 2024
About a 5 minute read

This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities. ... View More

Article
Marketing & Communications
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Published on May 9, 2024
About a 10 minute read

Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More

Article
Circular EconomyCollaboration & Co-Creation
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Published on October 26, 2023
About a 15 minute read

SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. ... View More

Article
Marketing & CommunicationsOrganizational Governance
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Published on October 25, 2023
About a 14 minute read

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More

Article
Materials & Packaging
A Clean, Circular Materials Future Is No Longer a Fabrication
A Clean, Circular Materials Future Is No Longer a Fabrication
Published on October 23, 2023
About a 9 minute read

At SB’23 San Diego, three sets of innovators at the forefront of the materials and packaging space shared key insights into the biobased and circular solutions driving a sea change in the market. ... View More

Article
Finance & InvestmentCircular Economy
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
Published on October 19, 2023
About a 8 minute read

This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. ... View More

Article
Circular EconomyCircular Economy
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
Published on October 18, 2023
About a 8 minute read

This week at SB’23 San Diego, two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Published on October 12, 2022
About a 6 minute read

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

Article
Organizational GovernanceMarketing & Communications
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand
Published on March 28, 2022
About a 5 minute read

The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most
Published on March 14, 2022
About a 4 minute read

As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More

Article
Marketing & CommunicationsOrganizational Governance
5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage
Published on January 26, 2022
About a 4 minute read

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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