SB'24 San Diego is open for registration. Register early and save!

Kathleen Enright

Global MD
SalterBaxter

Kathleen Enright is tagged in 2 stories.
Employee Values: Why an Authentic Sustainability Strategy Will Win the Talent War
Employee Values: Why an Authentic Sustainability Strategy Will Win the Talent War

Organizational Change / Every organisation should be able to identify what a sustainable version of itself looks like, who is needed to run and support that, and where there are needs for new skills and roles within it. - 1 year ago

Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

Behavior Change / Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the debate — in terms of both language and relevant benefits. I believe mass-market and well-loved brands are best placed to drive and accomplish this critical shift.So do we just need to leverage brands to make people care about the environment? - 10 years ago