As a first-time attendee at a Sustainable Brands conference, I expected SB’16 San Diego to be largely about environmental issues. It certainly was – from the conference’s commitment to producing zero waste, to Pratt & Whitney’s “green” jet engine on display in the parking lot. But as a purpose-driven professional with a commitment to the social impact side of corporate social responsibility, I was thrilled to hear panelists redefine sustainability through a human-focused lens. - 5 years ago
Product, Service & Design Innovation /
Picture a big bowl of sustainable mac and cheese. Cheesy and delicious, made with non-GMO, organic ingredients – 100 percent real cheese and no artificial flavors, synthetic colors or preservatives - this is a satisfying dinner you can feel good about eating. Hopefully you’re thinking of Annie’s iconic orange box. For more than 25 years, Annie’s Homegrown has married business and social responsibility to produce high-quality products that consumers love. - 5 years ago
Supply Chain /
When it comes to developing sustainability programs, most brands begin by adding: by introducing “green” practices to their workplace or a recycling component to their manufacturing process. But to truly have impact, sustainability practitioners should create purpose that is built-in, not bolted-on, across both business and brand strategy.
How do we shift from bolting on sustainability to building it into the business? And what inspires this shift in the first place? To truly build in sustainability, we must look at the back-end of product creation: the supply chain. - 5 years ago
Organizational Change /
Think back to when you were a child daydreaming about what you wanted to be as an adult. Did you imagine dancing across stages as a ballerina? Flying into space as an astronaut? When I was little, I daydreamed about becoming a best-selling author, just like my idols Beverly Cleary and Roald Dahl. Generally, children don’t daydream about their actual future careers - as accountants, operations managers, marketing executives or business leaders. I personally never daydreamed about becoming a communications consultant!
What makes these youthful daydreams about “when I grow up” different? They are purely purpose-focused. We imagine realizing our dreams – as performers or trailblazers – and in those imaginings, feel fulfilled. - 5 years ago
Marketing and Comms /
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose to make the world a better place.
Ricardo Caceres, Global Marketing Director of Sustainability at The Coca-Cola Company, knows he is preaching to the choir. When he says, “We must shift sustainability from a technical to a humanizing conversation to unlock marketing value,” heads around the room nod in agreement. He’s speaking our language – the challenge of connecting the dots between sustainability imperatives, and marketing and business goals. - 5 years ago