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Lee Ann

Vice President of Research & Insights
Shelton Group

Lee Ann S. Head is the vice president of research for Shelton Group and has overseen all of Shelton's custom client and proprietary research since 2001.

Lee Ann is tagged in 4 stories.
Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts

Behavior Change / The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national economics, social mores, political and religious beliefs and fear.Clients are always asking us to develop “education” campaigns to change attitudes or behaviors, thinking (logically) that if people only understood the facts, they’d change their behavior. - 7 years ago

Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?

Behavior Change / One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping? - 7 years ago

Case Study: How We Changed the Behavior of Littering
Case Study: How We Changed the Behavior of Littering

Behavior Change / Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining economy has given Americans more immediate worries to focus on. One environmental issue that has definitely bucked this trend is trash.In our Green Living Pulse™ study, throwing trash out of the car window was the only environmentally related behavior that a majority of Americans (63 percent) would be very embarrassed to get caught doing. - 7 years ago

How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

Behavior Change / For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. - 7 years ago

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