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Leon Kaye

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New Novozymes Technology Boosts Biofuels Productivity
New Novozymes Technology Boosts Biofuels Productivity

Chemistry, Materials & Packaging / Whether one believes corn-based ethanol is a viable long-term solution for the United States’ energy portfolio or not, the reality is that 280 plants across the country will continue to produce biofuels. And with the constant argument over the rise of cultivating farmland for fuel versus food, it is incumbent upon growers and biofuel producers to use this valuable crop as efficiently as possible. - 10 years ago

Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously
Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously

Chemistry, Materials & Packaging / When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more seriously. Additional companies, including Heinz, later rolled out plastic bottles using the same technology. - 10 years ago

BMW i Poised to Redefine Sustainable Mobility
BMW i Poised to Redefine Sustainable Mobility

Product, Service & Design Innovation / The BMW brand arguably defines automobile performance, engineering and technology. - 10 years ago

Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?
Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?

Waste Not / Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe. - 10 years ago

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Timberland Leading the Charge on Improving Lives Throughout Its Supply Chain
Timberland Leading the Charge on Improving Lives Throughout Its Supply Chain

Supply Chain / Corporate social responsibility has become more mainstream and developed a deeper sense of purpose in the past few years, and we should acknowledge the progress companies and their brands have achieved in this area. - 11 years ago

U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities
U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities

Waste Not / Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing. - 11 years ago

Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio
Nestlé Ramps Up Sustainable Design Efforts Throughout Brand Portfolio

Product, Service & Design Innovation / As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, are as complicated as the company’s long and tangled supply chain. - 11 years ago

Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

Behavior Change / In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. - 11 years ago

Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

Marketing and Comms / The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption. - 11 years ago

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P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?

Marketing and Comms / The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers. - 11 years ago