“If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist ... View More
While Maurice Lévy called 2014 an "annus horribilus" for Publicis Groupe, life for most agency leaders was a bit merrier this holiday season – but not by much. As Steward Elliot wrote in one of his last columns for the New York Times: &q... View More
Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased... View More