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Max Lenderman

Max Lenderman is tagged in 3 stories.
What Are the Fastest-Growing Social Issues Consumers Care About?
What Are the Fastest-Growing Social Issues Consumers Care About?

Marketing and Comms / “If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist - 5 years ago

For 2015, Let's Find Our Honor and Purpose
For 2015, Let's Find Our Honor and Purpose

Stakeholder Trends and Insights / While Maurice Lévy called 2014 an "annus horribilus" for Publicis Groupe, life for most agency leaders was a bit merrier this holiday season – but not by much. As Steward Elliot wrote in one of his last columns for the New York Times: "’the situation is hopeless but not serious’ seems to sum up what several Madison Avenue thought leaders believe lies in store for the industry next year."There’s not much certainty for us these days. The ad agency business can be described in tectonic terms: Giant forces and trends scrape each other while triggered by small yet reverberating disruptions that place it on the cusp of a cataclysmic release. - 9 years ago

Cause vs. Purpose: What's the Difference?
Cause vs. Purpose: What's the Difference?

Product, Service & Design Innovation / Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.") - 9 years ago