Max Lenderman
What Are the Fastest-Growing Social Issues Consumers Care About?
Marketing and Comms / “If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” - 4 years ago
Cause vs. Purpose: What's the Difference?
Product, Service & Design Innovation / Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.") - 8 years ago