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Maxine Perella

Maxine Perella is an environmental journalist working in the field of corporate sustainability, circular economy and resource risk.

Maxine Perella is tagged in 82 stories. Page 1 of 5.
Roadmap for Europe’s Circular Plastics Transition May Be Full of Potholes
Roadmap for Europe’s Circular Plastics Transition May Be Full of Potholes

The Next Economy / Industry experts say Plastics Europe’s roadmap for plastics to be ‘circular and net zero by 2050’ is weakened by a focus on doing business as usual, just better. - 4 months ago

2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

Walking the Talk / The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions. - 6 months ago

NextWave Focuses on Inclusive, Equitable Strategies to Turn Plastic Pollution Into a Resource
NextWave Focuses on Inclusive, Equitable Strategies to Turn Plastic Pollution Into a Resource

Waste Not / The cross-industry collaborative has reached 80% of its goal of diverting 25K MT of ocean-bound plastic by 2025. Now, it is working to ensure that the plastic is sourced with high ethical standards. - 9 months ago

Meet the Company Extending the Life of Some of Our Most Common (and Uncommon) Waste Streams
Meet the Company Extending the Life of Some of Our Most Common (and Uncommon) Waste Streams

Waste Not / Through a nationwide network of independent haulers and reverse-recycling carriers linked through an app-based platform, CheckSammy brings long-overdue change to an outdated waste-management and recycling industry. - 11 months ago

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One Company May Just Solve Some of Our Most Material Issues
One Company May Just Solve Some of Our Most Material Issues

Chemistry, Materials & Packaging / Bio-design tech company Modern Meadow develops circular and regenerative approaches to creating a wide range of versatile materials, with no loss of performance or quality, that can be quickly scaled and brought to market. - 11 months ago

The New Reuse Economy: What’s Working (and Not Working) on the Quest for a Packaging Waste-Free Future
The New Reuse Economy: What’s Working (and Not Working) on the Quest for a Packaging Waste-Free Future

Waste Not / While recycling and lightweighting packaging strategies are helpful, they still align more with a linear rather than circular economy. Here, Upstream CEO Matt Prindiville lays out his organization’s vision for a truly plastic waste-free future. - 1 year ago

Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution

Chemistry, Materials & Packaging / As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion. - 1 year ago

ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are

Finance & Investment / “ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate long-term, sustainable profits.” — Alix Lebec - 1 year ago

Protecting the Collectors: A Case Study in Ensuring Safe, Sustainable Livelihoods for Workers in the ‘First Mile’
Protecting the Collectors: A Case Study in Ensuring Safe, Sustainable Livelihoods for Workers in the ‘First Mile’

Supply Chain / Many companies still shy away from responsibility for what’s happening in the first mile of their supply chains; but First Mile, along with its nonprofit and brand partners, is actively engaging with these issues — and creating positive impacts for thousands of waste collectors around the world. - 1 year ago

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Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice

Walking the Talk / Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approaches brands can take to show they’re walking their anti-racism talk. - 1 year ago

Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers

Supply Chain / In a recent webinar, representatives from throughout the Fairtrade ecosystem, along with partners Lidl and Tony’s Chocolonely, discussed how the NGO and its partner brands are working to finally make cocoa farming sustainable for producers. - 2 years ago

Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap

Behavior Change / At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. - 2 years ago

Brand Storytelling: A Mechanism for Building a Regenerative Future
Brand Storytelling: A Mechanism for Building a Regenerative Future

Marketing and Comms / On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. - 2 years ago

Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone

Product, Service & Design Innovation / Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle. - 2 years ago

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ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future

Waste Not / We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. - 2 years ago

Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT
Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT

The Next Economy / The Index ranks 144 countries based on their ICT infrastructures and ecosystems, including how well they are utilizing ICT to create more sustainable economies. For Tau Institute founder Roger Strukhoff, what sets the nations that will succeed apart is “a certain willingness to think beyond their front door.” - 2 years ago

30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy
30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy

Waste Not / Ray Onovwigun and his startup, Romco Metals, have seized the opportunity to build the capacity and infrastructure Africa needs to become a global player in the recovery and recycling of valuable metals. - 2 years ago

Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy
Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy

The Next Economy / At a recent virtual event, Dame Ellen MacArthur and an esteemed lineup of business and policy leaders discussed how to push siloed circular efforts to scale. And while the unknown and upfront costs are delaying progress, MacArthur asserted: “Everybody loses if we continue with business as usual.” - 2 years ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 2 years ago

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New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership
New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership

Chemistry, Materials & Packaging / V4.0 of the newly released Cradle to Cradle Certified Product Standard is designed to meet companies wherever they are on their sustainability journey and help them set achievable milestones through actionable pathways as they work towards their ultimate goals. - 3 years ago