SB'22 San Diego - Last chance to save, prices go up Oct 8th!

Maxine Perella

Maxine Perella is an environmental journalist working in the field of corporate sustainability, circular economy and resource risk.

Maxine Perella is tagged in 73 stories. Page 1 of 4.
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are

Finance & Investment / “ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate long-term, sustainable profits.” — Alix Lebec - 2 months ago

Protecting the Collectors: A Case Study in Ensuring Safe, Sustainable Livelihoods for Workers in the ‘First Mile’
Protecting the Collectors: A Case Study in Ensuring Safe, Sustainable Livelihoods for Workers in the ‘First Mile’

Supply Chain / Many companies still shy away from responsibility for what’s happening in the first mile of their supply chains; but First Mile, along with its nonprofit and brand partners, is actively engaging with these issues — and creating positive impacts for thousands of waste collectors around the world. - 3 months ago

Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice

Walking the Talk / Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approaches brands can take to show they’re walking their anti-racism talk. - 3 months ago

Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers

Supply Chain / In a recent webinar, representatives from throughout the Fairtrade ecosystem, along with partners Lidl and Tony’s Chocolonely, discussed how the NGO and its partner brands are working to finally make cocoa farming sustainable for producers. - 10 months ago

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Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap

Behavior Change / At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. - 10 months ago

Brand Storytelling: A Mechanism for Building a Regenerative Future
Brand Storytelling: A Mechanism for Building a Regenerative Future

Marketing and Comms / On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. - 11 months ago

Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone

Product, Service & Design Innovation / Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle. - 11 months ago

ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future

Waste Not / We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. - 11 months ago

Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT
Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT

The Next Economy / The Index ranks 144 countries based on their ICT infrastructures and ecosystems, including how well they are utilizing ICT to create more sustainable economies. For Tau Institute founder Roger Strukhoff, what sets the nations that will succeed apart is “a certain willingness to think beyond their front door.” - 1 year ago

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30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy
30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy

Waste Not / Ray Onovwigun and his startup, Romco Metals, have seized the opportunity to build the capacity and infrastructure Africa needs to become a global player in the recovery and recycling of valuable metals. - 1 year ago

Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy
Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy

The Next Economy / At a recent virtual event, Dame Ellen MacArthur and an esteemed lineup of business and policy leaders discussed how to push siloed circular efforts to scale. And while the unknown and upfront costs are delaying progress, MacArthur asserted: “Everybody loses if we continue with business as usual.” - 1 year ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 1 year ago

New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership
New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership

Chemistry, Materials & Packaging / V4.0 of the newly released Cradle to Cradle Certified Product Standard is designed to meet companies wherever they are on their sustainability journey and help them set achievable milestones through actionable pathways as they work towards their ultimate goals. - 1 year ago

S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products

Product, Service & Design Innovation / Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste. - 1 year ago

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In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

Chemistry, Materials & Packaging / While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. - 1 year ago

Dried and True: The Food Service World Works to Rein in COVID-Fueled Waste
Dried and True: The Food Service World Works to Rein in COVID-Fueled Waste

Waste Not / As COVID-19 continues to change the landscape for food-service establishments, initiatives to mitigate food waste that combine creativity, technology and flavor with good business sense will become a necessity.  - 2 years ago

#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

Organizational Change / After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice. - 2 years ago

How to Redesign Our Food System for Resilience
How to Redesign Our Food System for Resilience

The Next Economy / At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system. - 2 years ago

Sisters’ Social Enterprise Breaking the Cycle of Limited Personal Mobility in the UAE
Sisters’ Social Enterprise Breaking the Cycle of Limited Personal Mobility in the UAE

Waste Not / Meet Charicycles — the upcycled cycles that are helping improve mobility and air quality in Dubai, while improving the wellbeing and motivation of children in refugee camps. - 2 years ago

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How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

Marketing and Comms / Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus. - 2 years ago

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