Maxine Perella

Maxine Perella is an environmental journalist working in the field of corporate sustainability, circular economy and resource risk.

Maxine Perella is tagged in 69 stories. Page 1 of 4.
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers

Supply Chain / In a recent webinar, representatives from throughout the Fairtrade ecosystem, along with partners Lidl and Tony’s Chocolonely, discussed how the NGO and its partner brands are working to finally make cocoa farming sustainable for producers. - 3 weeks ago

Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap

Behavior Change / At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. - 1 month ago

Brand Storytelling: A Mechanism for Building a Regenerative Future
Brand Storytelling: A Mechanism for Building a Regenerative Future

Marketing and Comms / On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. - 1 month ago

Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone

Product, Service & Design Innovation / Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle. - 2 months ago

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ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future

Waste Not / We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. - 2 months ago

Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT
Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT

The Next Economy / The Index ranks 144 countries based on their ICT infrastructures and ecosystems, including how well they are utilizing ICT to create more sustainable economies. For Tau Institute founder Roger Strukhoff, what sets the nations that will succeed apart is “a certain willingness to think beyond their front door.” - 2 months ago

30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy
30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy

Waste Not / Ray Onovwigun and his startup, Romco Metals, have seized the opportunity to build the capacity and infrastructure Africa needs to become a global player in the recovery and recycling of valuable metals. - 2 months ago

Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy
Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy

The Next Economy / At a recent virtual event, Dame Ellen MacArthur and an esteemed lineup of business and policy leaders discussed how to push siloed circular efforts to scale. And while the unknown and upfront costs are delaying progress, MacArthur asserted: “Everybody loses if we continue with business as usual.” - 5 months ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 6 months ago

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New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership
New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership

Chemistry, Materials & Packaging / V4.0 of the newly released Cradle to Cradle Certified Product Standard is designed to meet companies wherever they are on their sustainability journey and help them set achievable milestones through actionable pathways as they work towards their ultimate goals. - 8 months ago

S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products

Product, Service & Design Innovation / Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste. - 10 months ago

In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

Chemistry, Materials & Packaging / While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. - 1 year ago

Dried and True: The Food Service World Works to Rein in COVID-Fueled Waste
Dried and True: The Food Service World Works to Rein in COVID-Fueled Waste

Waste Not / As COVID-19 continues to change the landscape for food-service establishments, initiatives to mitigate food waste that combine creativity, technology and flavor with good business sense will become a necessity.  - 1 year ago

#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

Organizational Change / After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice. - 1 year ago

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How to Redesign Our Food System for Resilience
How to Redesign Our Food System for Resilience

The Next Economy / At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system. - 1 year ago

Sisters’ Social Enterprise Breaking the Cycle of Limited Personal Mobility in the UAE
Sisters’ Social Enterprise Breaking the Cycle of Limited Personal Mobility in the UAE

Waste Not / Meet Charicycles — the upcycled cycles that are helping improve mobility and air quality in Dubai, while improving the wellbeing and motivation of children in refugee camps. - 1 year ago

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

Marketing and Comms / Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus. - 1 year ago

Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future

The Next Economy / Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.” - 1 year ago

How Gap, MycoWorks, Thousand Fell Are Edging Fashion Closer to Circularity
How Gap, MycoWorks, Thousand Fell Are Edging Fashion Closer to Circularity

Chemistry, Materials & Packaging / Denim and leather have helped style some of the most iconic fashion statements throughout history — so when taking apparel full circle, it makes sense to start with these types of classic materials that never seem to go out of vogue. - 1 year ago

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Scotland’s Circular Ambitions Take (Hopefully Temporary) Back Seat During Pandemic
Scotland’s Circular Ambitions Take (Hopefully Temporary) Back Seat During Pandemic

Waste Not / COVID-19 has delayed both the Scottish Climate Change Plan update and the Scottish Circular Economy Bill. While it’s unclear now whether the latter will ever see the light of day, stakeholders agree that the delay is a welcome opportunity to reassess and strengthen the Bill. - 1 year ago

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