Maxine Perella is an environmental journalist working in the field of corporate sustainability, circular economy and resource risk.
Maxine Perella
Maxine Perella is tagged in 78 stories.
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NextWave Focuses on Inclusive, Equitable Strategies to Turn Plastic Pollution Into a Resource
Waste Not / The cross-industry collaborative has reached 80% of its goal of diverting 25K MT of ocean-bound plastic by 2025. Now, it is working to ensure that the plastic is sourced with high ethical standards. - 2 months ago
Meet the Company Extending the Life of Some of Our Most Common (and Uncommon) Waste Streams
Waste Not / Through a nationwide network of independent haulers and reverse-recycling carriers linked through an app-based platform, CheckSammy brings long-overdue change to an outdated waste-management and recycling industry. - 4 months ago
One Company May Just Solve Some of Our Most Material Issues
Chemistry, Materials & Packaging / Bio-design tech company Modern Meadow develops circular and regenerative approaches to creating a wide range of versatile materials, with no loss of performance or quality, that can be quickly scaled and brought to market. - 4 months ago
The New Reuse Economy: What’s Working (and Not Working) on the Quest for a Packaging Waste-Free Future
Waste Not / While recycling and lightweighting packaging strategies are helpful, they still align more with a linear rather than circular economy. Here, Upstream CEO Matt Prindiville lays out his organization’s vision for a truly plastic waste-free future. - 8 months ago
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Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Chemistry, Materials & Packaging / As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion. - 9 months ago
ESG 2.0: From Corporate Proclamations and Doing Less Harm to Putting Our Money Where Our Mouths Are
Finance & Investment / “ESG in its fullest form hasn’t really been done yet. Its full potential is at the intersection of ESG and impact investing, where we can move from passive divesting and screening out of negative investments to proactive investments that generate long-term, sustainable profits.” — Alix Lebec - 1 year ago
Protecting the Collectors: A Case Study in Ensuring Safe, Sustainable Livelihoods for Workers in the ‘First Mile’
Supply Chain / Many companies still shy away from responsibility for what’s happening in the first mile of their supply chains; but First Mile, along with its nonprofit and brand partners, is actively engaging with these issues — and creating positive impacts for thousands of waste collectors around the world. - 1 year ago
Talk Is Cheap: How Brands Can Move from Table Stakes to Putting a Stake in the Ground for Racial Justice
Walking the Talk / Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approaches brands can take to show they’re walking their anti-racism talk. - 1 year ago
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers
Supply Chain / In a recent webinar, representatives from throughout the Fairtrade ecosystem, along with partners Lidl and Tony’s Chocolonely, discussed how the NGO and its partner brands are working to finally make cocoa farming sustainable for producers. - 1 year ago
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Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Behavior Change / At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. - 1 year ago
Brand Storytelling: A Mechanism for Building a Regenerative Future
Marketing and Comms / On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. - 1 year ago
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone
Product, Service & Design Innovation / Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle. - 1 year ago
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
Waste Not / We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. - 1 year ago
Tau Index Provides Glimpse Into Nations Poised to Lead in Sustainability, Thanks to ICT
The Next Economy / The Index ranks 144 countries based on their ICT infrastructures and ecosystems, including how well they are utilizing ICT to create more sustainable economies. For Tau Institute founder Roger Strukhoff, what sets the nations that will succeed apart is “a certain willingness to think beyond their front door.” - 1 year ago
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30-Year-Old Entrepreneur Putting Africa Front and Center in Global Circular Economy
Waste Not / Ray Onovwigun and his startup, Romco Metals, have seized the opportunity to build the capacity and infrastructure Africa needs to become a global player in the recovery and recycling of valuable metals. - 2 years ago
Fix the Economy, Fix the Climate: A Deeper Dive Into the Win-Win of a Circular Economy
The Next Economy / At a recent virtual event, Dame Ellen MacArthur and an esteemed lineup of business and policy leaders discussed how to push siloed circular efforts to scale. And while the unknown and upfront costs are delaying progress, MacArthur asserted: “Everybody loses if we continue with business as usual.” - 2 years ago
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 2 years ago
New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership
Chemistry, Materials & Packaging / V4.0 of the newly released Cradle to Cradle Certified Product Standard is designed to meet companies wherever they are on their sustainability journey and help them set achievable milestones through actionable pathways as they work towards their ultimate goals. - 2 years ago
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
Product, Service & Design Innovation / Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste. - 2 years ago
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In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
Chemistry, Materials & Packaging / While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. - 2 years ago