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Sandja Brügmann

CEO
The Passion Institute

Sandja Brügmann is a sustainable leadership, business and communication expert; international speaker, author, and founder and Managing Director of The Passion Institute.

She was named one of the “world’s leadership gurus” by the Danish Executive Leadership Association. At The Passion Institute, Sandja and her team have helped the global business community to create strong brands and extraordinary leaders with an ambition and focus on intelligent business drivers, sustainability & social-good change for the past 15 years.

Sandja advocates for systemic solution thinking and being to drive business to be part of the solution, investing in leadership and organizational consciousness, and a shift where success is measured far beyond financial profit. Her business portfolio includes respected companies including LEGO, Sustainable Brands, Crocs, Spier, ITO EN, Promote Iceland, The Body Shop, F5, DIS, Global Fund for Women, Drive Business and University of Colorado Boulder.

She’s an invited guest lecturer at international academic programs, on the board of directors ‘brain trust’ of Leading Humans, the Director of F5 Inspiring Women business network for top performing Danish Women Executives. She is part of a team launching the first Inclusive Leadership program in Denmark, co-funded by the Danish Innovation Fund and Living Institute, experts in diversity intelligence. She teaches Women & Leadership at DIS – accredited US university partner in Scandinavia to Harvard, UC Berkeley etc.

Sandja Brügmann is tagged in 7 assets.
Article
8 Mental Models for Wise Leadership in a VUCA World

Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambi... View More

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5 Tips for Leaders Who Want to Create a Strong Sustainability Culture

In order to integrate sustainability into the core of a business, it has to be a part of the company’s culture. For this to happen, a top leader must be willing and ready to go first and evolve, according to leadership advisor Sandja Brügmann. ... View More

Article
Self-Disrupt to Redesign the Future of Work

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller ... View More

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Systems Thinking: Life-Enhancing Business Through Leadership

Change is one of the most challenging elements of life within an organization. To sustain a change agenda moving away from behaviors and decisions that are life-destroying to becoming life-enhancing, the nuances of both corporate culture and the patt... View More

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Purpose-Driven Storytelling: 12 Tips for Embracing Opportunity, Challenge and Change

In a world where consumers are increasingly buying into brands that stand for more than just positive gains in profit, having the ability to clearly communicate your company’s social good efforts is more important than ever. From educating consumer... View More

Article
Accountants Want Purpose, Too!

The Accounting major is popular in college because it is one of the easiest ways to ensure you get a job after school, and the most prestigious – and lucrative – route to take is to get a job with one of the Big 4 Public Accounting firms. My Acco... View More

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How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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