Sandja Brügmann

Sandja Brügmann is a sustainable leadership, business and communication expert; international speaker, author, and founder and Managing Director of The Passion Institute.

She was named one of the “world’s leadership gurus” by the Danish Executive Leadership Association. At The Passion Institute, Sandja and her team have helped the global business community to create strong brands and extraordinary leaders with an ambition and focus on intelligent business drivers, sustainability & social-good change for the past 15 years.

Sandja advocates for systemic solution thinking and being to drive business to be part of the solution, investing in leadership and organizational consciousness, and a shift where success is measured far beyond financial profit. Her business portfolio includes respected companies including LEGO, Sustainable Brands, Crocs, Spier, ITO EN, Promote Iceland, The Body Shop, F5, DIS, Global Fund for Women, Drive Business and University of Colorado Boulder.

She’s an invited guest lecturer at international academic programs, on the board of directors ‘brain trust’ of Leading Humans, the Director of F5 Inspiring Women business network for top performing Danish Women Executives. She is part of a team launching the first Inclusive Leadership program in Denmark, co-funded by the Danish Innovation Fund and Living Institute, experts in diversity intelligence. She teaches Women & Leadership at DIS – accredited US university partner in Scandinavia to Harvard, UC Berkeley etc.

Sandja Brügmann is tagged in 5 stories.
Self-Disrupt to Redesign the Future of Work
Self-Disrupt to Redesign the Future of Work

Organizational Change / “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller - 9 months ago

Systems Thinking: Life-Enhancing Business Through Leadership
Systems Thinking: Life-Enhancing Business Through Leadership

Leadership / Change is one of the most challenging elements of life within an organization. To sustain a change agenda moving away from behaviors and decisions that are life-destroying to becoming life-enhancing, the nuances of both corporate culture and the patterns of human behavior need to be understood. This requires systems thinking - also called visual seeing and thinking skills. I sat down with Fritjof Capra, one of the world’s most distinguished scientists and systems theorists, to discuss the implications of systems thinking for business, leadership and society. - 2 years ago

Purpose-Driven Storytelling: 12 Tips for Embracing Opportunity, Challenge and Change
Purpose-Driven Storytelling: 12 Tips for Embracing Opportunity, Challenge and Change

Leadership / In a world where consumers are increasingly buying into brands that stand for more than just positive gains in profit, having the ability to clearly communicate your company’s social good efforts is more important than ever. From educating consumers on how to make better consumption and lifestyle choices, to inspiring other business leaders and decision makers to follow suit, the opportunities that come with being a purpose-driven company (and being able to effectively communicate this differentiating factor) extend far beyond the sales numbers. As with most things in life, however, these opportunities don’t come without challenges – challenges which tend to stem from the lack of both strategic and creative communication knowledge and leadership skills. - 2 years ago

Accountants Want Purpose, Too!
Accountants Want Purpose, Too!

Finance & Investment / The Accounting major is popular in college because it is one of the easiest ways to ensure you get a job after school, and the most prestigious – and lucrative – route to take is to get a job with one of the Big 4 Public Accounting firms. My Accounting professor told me that working for one of the Big 4 Public Accounting firms was like going to grad school and getting paid for it. So naturally, that is what I strived for and started my career as an Audit Associate. For those of you that don’t know, an accounting role tends to be long hours in a non-collaborative environment, doing work that is repetitive and lacks creativity. On the bright side, however, accountants tend to get paid very well. - 2 years ago

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How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

Marketing and Comms / “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said. - 2 years ago

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