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Shannon Valdes Leiderman

Communiation Strategist
thinkPARALLAX

Shannon is a wordsmith, storyteller and PR/social media pro at ThinkPARALLAX, driven by the desire to make a positive impact on the planet.

Originally from Colorado, she earned a Bachelors in Marketing from the University of Denver before she traded in snowboarding for the beaches of San Diego. Shannon’s love for writing is what led to her career in PR and communications, mastering the art of strategic storytelling while working for various companies committed to the greater good. In early 2016, the travel bug got the best of her and she took off for a year-and-a-half “jobbatical” in Southeast Asia, where she directed PR for a Singapore-based luxury travel company while writing for a digital travel magazine. When she’s not working, she can typically be found at the beach, in the dance studio, or planning her next adventure abroad.

Shannon Valdes Leiderman is tagged in 3 assets.
Article
Unlocking the Transformational Power of Sustainability Thought Leadership

Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authorit... View More

Article
How to Promote Your Sustainability Story on Social Media as a B2B Company

Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More

Article
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses ca... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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