Shannon is a wordsmith, storyteller and PR/social media pro at ThinkPARALLAX, driven by the desire to make a positive impact on the planet.
Originally from Colorado, she earned a Bachelors in Marketing from the University of Denver before she traded in snowboarding for the beaches of San Diego. Shannon’s love for writing is what led to her career in PR and communications, mastering the art of strategic storytelling while working for various companies committed to the greater good. In early 2016, the travel bug got the best of her and she took off for a year-and-a-half “jobbatical” in Southeast Asia, where she directed PR for a Singapore-based luxury travel company while writing for a digital travel magazine. When she’s not working, she can typically be found at the beach, in the dance studio, or planning her next adventure abroad.
Shannon Valdes Leiderman is tagged in 3 stories.
Marketing and Comms /
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.
- 5 years ago