Shannon Valdes Liederman

Communiation Strategist
thinkPARALLAX

Shannon is a wordsmith, storyteller and PR/social media pro at ThinkPARALLAX, driven by the desire to make a positive impact on the planet.

Originally from Colorado, she earned a Bachelors in Marketing from the University of Denver before she traded in snowboarding for the beaches of San Diego. Shannon’s love for writing is what led to her career in PR and communications, mastering the art of strategic storytelling while working for various companies committed to the greater good. In early 2016, the travel bug got the best of her and she took off for a year-and-a-half “jobbatical” in Southeast Asia, where she directed PR for a Singapore-based luxury travel company while writing for a digital travel magazine. When she’s not working, she can typically be found at the beach, in the dance studio, or planning her next adventure abroad.

Shannon Valdes Liederman is tagged in 3 stories.
Unlocking the Transformational Power of Sustainability Thought Leadership
Unlocking the Transformational Power of Sustainability Thought Leadership

Leadership / Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority. - 1 day ago

How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company

Marketing and Comms / Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. - 6 months ago

How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

Marketing and Comms / While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices. - 11 months ago

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