Vigil Yu
Following the Paper Trail: APP’s Ongoing Quest to Restore Indonesia’s Rainforests
Organizational Change / Since 1990, Indonesia has lost half of its rainforests. What’s worse, the rate of deforestation, currently at roughly two million hectares per year, is still accelerating. Heart of the issue being that ecological values remain difficult to measure in monetary terms. Such is the tragedy of the commons for a country with the world’s fourth-largest population: Its eagerness for economic development driven by the global market has made one of the planet’s most diverse natural habitats subject to exploitation for fast cash, rather than being protected as a crucial part of the global ecosystem. - 5 years ago
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Waste Not / On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public. - 5 years ago
Let’s Talk Business: Bridging the Gap Between the Financial World and the Natural
The Next Economy / Since the signing of the Paris agreement, more and more initiatives are emerging and making waves in terms of carbon reduction. However, our planet is much more complicated than a carbon cycle, in fact, there are nine planetary boundaries to look out for from biodiversity to land system change and our current way of doing business is on the trajectory of trespassing many of them. - 6 years ago
Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability
New Metrics / During this brief but extremely informative breakfast session on the final morning of SB’16 Copenhagen, representatives from Quantis International revealed how they have leveraged their expertise in extracting environmental data to activate metrics for solid sustainability strategy, engagement and communications. - 6 years ago
The Circuitous Road to a Circular Economy: Brand Failures, Triumphs and Lessons Learned
The Next Economy / Discussions on the circular economy always trigger great interest, even on the final afternoon of the action-packed SB’16 Copenhagen conference, judging from the enthusiastically packed room at this breakout on circular business models. - 6 years ago
Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'
The Next Economy / In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.” - 6 years ago
Imagine Yourself on Top of an Offshore Wind Turbine …
Marketing and Comms / On Tuesday morning, over breakfast at SB’16 Copenhagen, Filip Engel, head of DONG Energy Group Sustainability, and Ryan Bell from VRScout showed us virtual reality’s (VR) transformational power in sustainability communication. Modern energy companies have their share of challenges, as Engel told us. - 6 years ago