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Trending: Sustainable Sneaks Step Up Footwear Circularity

Newcomer Third Mind elevates men’s footwear in more ways than one; while a first-of-its-kind recycling service from Thousand Fell, TerraCycle and UPS ensures your sustainable sneaks won’t end up in a landfill. Read More...

Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work. Read More...

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. Read More...

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. Read More...

Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. Read More...

Companies Must Follow Climate Science Straight to Capitol Hill

Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors. Read More...

Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items

Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts. Read More...

Q&A: FSC on the Role of Brands in the Fight Against Climate Change

As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests. Read More...

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration. Read More...

6 Months Into the Pandemic, ‘Greener’ Jobs Are Safer, Higher Paid, More Resilient

The monthly Green Jobs Report shows that “greener” enterprises align with more resilient jobs, higher pay for workers, fewer job losses, and the potential for better overall company and investor portfolio performance. Read More...

Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.  Read More...

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. Read More...

Activism: Why Taking a Stand Will Build Your Brand

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. Read More...

Corporate Collaboration Drives Recovery from Historic Wildfires

Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action around wildfire recovery. Read More...

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. Read More...

That’s the Spirit! Bacardi’s Biodegradable Bottle Latest Boon to Beverage Packaging

Set to arrive in 2023, the bottle — which will biodegrade in 18 months — will replace 80M plastic bottles currently produced by Bacardi across its portfolio of brands every year. Read More...

Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion

The U.S. Cotton Trust Protocol is a knowledge-sharing platform and partnership for the entire cotton supply chain. It offers brands and retailers better access to the cotton data that they need to be more sustainable. Read More...

Chicago Parks Contribute to Cleaner Air with Renewable Fuel

How biodiesel use supports the Chicago Park District's mission to preserve its world-class park system for future generations. Read More...

Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?

The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing. Read More...

Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. Read More...

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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