Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.
In 2022, Eastman set a world record for the
World's Largest College Recycling
Event
with the University of Tennessee's “Good Sports Always Give Back”
program by
recycling 38,452 pounds of game day waste. This year, we set out to go
bigger:
We challenged the University of Michigan for a winner-takes-all recycling
throw-down between UTenn's Neyland
Stadium and UMich's The Big House on September 23, 2023.
Tennessee fans competed to recycle the most game day waste in a single day,
resulting in another impressive
record-breaking
display by recycling 44,950 pounds of waste.
At the end of the day, 200,000+ fans from Tennessee and Michigan helped divert a
combined total of 85,211 pounds of game-day waste through a combination of
recycling plastic, aluminum, paper products, cardboard, wooden pallets,
composting and food donations.
Together, Eastman, The University of Tennessee and The University of Michigan
helped turn the spirit of competition into a unique approach to divert waste,
keep recycling top of mind, drive behavior change and bring everyone together
for a common good. Just like the football games that set the stage for this
competition, our individual impacts are amplified when we come together as a
team.
Everything you need to know about the state of play in molecular recycling
Join us as Katherine Hofmann, Sustainability Strategic Initiatives Manager at Eastman, explores the potential for this new recycling category to help fuel a circular economy for plastics - Wed, Oct. 16, at SB'24 San Diego.
Keep the competition going and start your own recycling
challenge.
Published Dec 7, 2023 2pm EST / 11am PST / 7pm GMT / 8pm CET
Sponsored Content
/ This article is sponsored by
Eastman.
This article, produced in cooperation with the Sustainable Brands editorial team, has been paid for by one of our sponsors.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.