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Behavior Change
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry

Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons.

With more and more people shopping online and finding discounts through platforms such as Groupon, Honey and, it may seem like clipping paper coupons was a thing of the past. But apparently, as recently as 2018, an estimated 13 million trees were still being cut down for paper coupon production every year — with consumers reportedly redeeming less than one percent of the 256.5 billion paper coupons printed each year.

So, today, Ibotta, the US’ leading mobile rewards and payments platform, launched its inaugural campaign to raise awareness of the more than 37,000 trees wasted every day on unused paper coupons — and has rallied a coalition of over 20 purpose-driven CPG brands to assist in the effort. 

To help offset the enormous environmental impact of paper coupon production, Ibotta has also partnered with Trees for the Future to plant up to 1 million trees during the month-long sustainability campaign, which kicks off today. 

The Ibotta site will feature a real-time tree tracker to capture progress towards the 1-million-tree goal throughout the duration of the campaign, and showcase CPG partners who have committed to reduce or eliminate paper couponing by 2021.

Beginning April 14, Ibotta will amplify special cash-back offers and promotions to its users its CPG brand partners:

  • American Licorice Company

  • Ban Deodorant

  • CLIF

  • Danone

  • Edgewell Personal Care

  • Elmhurst

  • The Honest Company

  • John Frieda Hair Care

  • JUST Company

  • Luvo

  • Nestlé

  • New Belgium Brewing

  • Pacific Foods

  • Perfect Snacks

  • Post Consumer Brands

  • Rosina Foods


  • Similasan

  • Trans-Ocean

  • Two Good

Each offer redeemed helps propel Ibotta’s effort to reach 1 million trees planted.

Learn more about the campaign here.