On Monday, Dell announced additional progress against its circular economy initiatives, including the expansion of its closed-loop recycled plastic supply chain, introduction of reclaimed carbon-fiber source materials and new industry collaborations to advance global circular practices.
In an industry first, Dell has partnered with supplier SABIC to recycle excess carbon fiber and scrap raw materials into new Dell products beginning in late 2015. Initially, select Latitude and Alienware products will contain recycled carbon fiber, with plans to expand across these two product portfolios in 2016. Dell estimates that by partnering with SABIC, it will prevent 820,000 pounds of carbon fiber from ending up in landfills. The recycled carbon fiber materials have an approximately 11 percent smaller carbon footprint than simply using virgin carbon fiber.
“The technology industry has a unique responsibility to help shift the world to a circular economy model, and Dell’s long-standing investments in sustainable business puts us in a unique position to lead the way,” said Trisa Thompson, VP and chief responsibility officer at Dell. “We are always looking for collaborations that bring efficiencies to our business, and help our customers do the same.”
Ongoing Commitment to Circular Economy Initiatives
Dell also announced it has joined the Ellen MacArthur Foundation’s Circular Economy 100 program, to collaborate with like-minded businesses and industries to advance the circular agenda. As part of the CE100, Dell will work with global business leaders from member companies BT, Coca-Cola, Desso, eBay, H&M, HP, IKEA, Novelis, Steelcase and more to develop new approaches to how companies manufacture goods, identify new partnership opportunities and contribute best practices that help businesses and society accelerate the shift to a circular economy.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
Dell believes the circular economy will increasingly become a business imperative and that technology plays a critical role in enabling the transition. Dell hopes to reduce the amount of waste and by-product created from technology manufacturing by reusing materials already in circulation and seeking renewable alternatives where they exist. Since 2013, Dell has incorporated more than 21 million pounds of recycled plastics from sources including water bottles and CD cases as it continues to work towards a goal of using 50 million pounds of recycled materials by 2020. In addition to finding ways to build circular thinking into its products and operations, Dell seeks to help customers take advantage of technology’s ability to create efficiencies in how resources are managed and used.
The transition to a more circular economy not only delivers substantial environmental benefit through reducing waste and reliance on natural resources, it also has an economic impact, with estimates that this shift over time could create $1 trillion in additional value by 2025.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Published Sep 29, 2015 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST