Regeneration is about leaving nature and society healthier, better off and more resilient than we found them. It’s the future of sustainability. And the business case for regenerative business and regenerative leadership in all aspects of life has never been stronger.
That being said, there is still a lot of misunderstanding about regeneration and regenerative business practices out there. We at SB keep hearing the following five myths again and again, and we think it’s time to dispel them.
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Dimitar Vlahov
Advisor and Co-Lead, Global Content Strategy & Thought Leadership, Sustainable Brands
Dimitar is a senior sustainability and regeneration strategist, educator, executive advisor and mentor. He currently holds the following active roles: Advisor and Co-Lead, Global Content Strategy & Thought Leadership at Sustainable Brands; Senior Strategist, Content Development & Product Innovation at Sustainability Hub Norway; Executive Advisor at rePurpose Global; and Senior Content Advisor at Integrate2033. He co-led the creation of the SB Brand Transformation Roadmap, a comprehensive navigation tool mapping the whole journey from business-as-usual to a sustainable brand, and co-designed an accompanying assessment process that measures progress in five dimensions: purpose, brand influence, operations and supply chain, products and services, and governance.
Published Jan 17, 2020 7am EST / 4am PST / 12pm GMT / 1pm CET
