CVS recently announced a partnership with health and well-being company Humana to help customers make sense of their healthcare coverage options under the Affordable Care Act (ACA).
Starting this month, Humana representatives will be present at CVS’s Project Health events, where individuals can receive free health screenings to check blood pressure, body mass index, glucose, total cholesterol and even receive oral or dental care. During October and November, Humana representatives will be available to answer questions about health coverage under ACA at 80 Project Health weekly events in Florida, Georgia, Illinois, Michigan and Texas.
“Humana’s partnership with CVS/pharmacy reflects our proven and ongoing commitment to educate individuals and their families at the places they go when they have questions about their health,” said Roy A. Beveridge, MD, Humana’s Chief Medical Officer. “We’re working to ensure people develop a better understanding of how their health coverage can help them make better, and healthier, decisions.”
Humana says its representatives also will be in more than 500 CVS stores located in 12 of the 14 states where it is offering individual health insurance as a Qualified Health Plan on federal and state individual market public exchanges. Representatives will be in CVS stores select Wednesdays, between the hours of 2 p.m. and 6 p.m., throughout the six-month open enrollment period for the Health Insurance Marketplace, which started Tuesday, October 1.
“Providing information about new health insurance coverage opportunities is in keeping with our purpose of helping people on their path to better health,” said Helena Foulkes, Executive Vice President and Chief Health Care Strategy and Marketing Officer for CVS Caremark. “We are pleased to combine our innovative suite of services and our new and existing relationships with organizations such as Humana to help patients understand and have access to information about insurance options in their community.
Humana and CVS also will provide educational brochures and other materials that will be available to individuals and their families.
In May, CVS published research in its 2012 CSR Report that shows patients are concerned about the future of health care in the U.S. and are increasingly turning to their pharmacists for guidance on a range of health care issues beyond simple advice on their medications.
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Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
Published Oct 9, 2013 1am EDT / 10pm PDT / 6am BST / 7am CEST