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Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the
first airline to leverage Salesforce Net Zero Cloud to track emissions.
Today, JetBlue and Salesforce announced an expansion of their
partnership, leveraging travel data and technology to help enable a net-zero
future for air travel.
As the first airline to utilize Salesforce Net Zero
JetBlue will gain comprehensive insights into its emissions on the path to
achieve net zero across its full value chain. To further build on this
collaboration, Salesforce is an inaugural customer of JetBlue’s newly launched
program — which includes a suite of offerings to help corporate travel customers
reduce their business travel emissions and meet corporate sustainability
To reduce its impact on the planet, Salesforce will also help compensate for its
business travel emissions through the purchase of Sustainable Aviation Fuel
certificates from JetBlue.
“The future of transformative climate action lies within the trusted
customer-supplier relationship,” said Ari Alexander, VP and GM of Salesforce
Net Zero Cloud. “We are thrilled that JetBlue is leveraging Salesforce Net Zero
Cloud to prioritize data-driven climate action and proud to be a part of
JetBlue’s Sustainable Travel Partners program to help accelerate the journey
toward sustainable air travel.”
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Following the implementation of Net Zero Cloud, JetBlue will make travel
emissions data available to the airline’s Sustainable Travel Partners.
“Accessing real-time, granular and insightful emissions data has historically
been a pain point as we track and work toward our decarbonization
said Sara Bogdan, Director of Sustainability and ESG at JetBlue. “We’re
excited for Net Zero Cloud to not only help us strategize and plan for our own
2040 net-zero target, but to also help us share that data with our Sustainable
Travel Partners — providing first-of-its-kind emissions reporting based on each
corporate travelers’ actual JetBlue flights. As the world comes together to
reduce our collective environmental impact, collaborations like these with
Salesforce are vital as we share expertise in pursuit of shared goals.”
JetBlue’s Sustainable Travel Partners program will provide Salesforce with
personalized, company-specific emissions data and actionable insights to help
drive employee engagement, education, and behavior change at scale. This builds
upon Salesforce’s current efforts, which include an optimized employee-travel
booking tool that recommends lowest-emission modes of travel.
As part of its Climate Action
Salesforce has also set a goal of maintaining employee business travel emissions
intensity below 50 percent of its FY20 baseline. As a Sustainable Travel Partner
program member, Salesforce worked toward this goal by sourcing 325,000 gallons
of SAF in 2021.
SAF has gotten quite the boost in the past few months, with several big industry
moves aiming to help stimulate a market for lower carbon-emitting fuel
alternatives to traditional jet fuel: In September, the industry trade group
Airlines for America — of which JetBlue is a member,
to work with government leaders and other stakeholders to produce three billion
gallons of cost-competitive Sustainable Aviation Fuel in 2030. At COP26 in
November, JetBlue, United Airlines, Alaska
and Amazon Air joined Salesforce as members of the Sustainable Aviation Buyers Alliance— adding to the Alliance’s purchasing power to stimulate the
scaling of supply chains for alternative fuels and to encourage policy support.
And just last month, Microsoft’s Climate Innovation Fund became a
in LanzaJet’s (and the world's) first alcohol-to-jet SAF production plant —
a win-win partnership that will enable LanzaJet to bring lower-cost, sustainable
aviation fuel and renewable diesel to the global market, and bring Microsoft
closer to its 2030 goal of becoming carbon negative and advancing a net-zero
Published Feb 2, 2022 7am EST / 4am PST / 12pm GMT / 1pm CET