In the context of the COVID-19 pandemic and to attempt to mitigate its
consequences, L’Oréal has
announced L’Oréal for the Future — an industry-first social and
environmental solidarity program to address two key priorities …
• To directly help struggling women, who are being disproportionately
affected
by the COVID-19 crisis, L’Oréal is creating a €50 million charitable endowment
fund to support field organizations and local charities in their efforts
to fight poverty, help women achieve social and professional integration,
provide emergency assistance to refugee and disabled women, prevent violence
against women, and support victims.
• The L’Oréal Group will also channel €100 million into impact investing,
in order to act upon two key environmental challenges:
-
regenerating damaged natural ecosystems: The €50 million L’Oréal Fund for Nature Regeneration aims to restore one million hectares of degraded ecosystems, capture 15-20 million tonnes of CO2 and create hundreds of job opportunities by 2030.
-
preventing climate change: €50 million will be directed to financing for circular solutions, particularly in terms of recycling and management of plastic waste.
Designing for Circularity-Friendly Behaviors
Join us as leaders from BBMG and REI examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.
Jean-Paul Agon, Chairman and CEO of L’Oréal, says:
“Over the coming months, our societies will face social crises giving rise to
situations of great human suffering, particularly for the most vulnerable. At
the same time, we are fully aware that environmental challenges are increasingly
pressing. It is essential not to step back from the sustainable transformation
that the world needs. We therefore wish to reaffirm our commitment to the
environment and to the preservation of biodiversity, and to help mitigate the
social crisis for women. These two causes reflect the values and the historic
commitment of L’Oréal.”
The L’Oréal Group says it will present its new sustainability program for 2030
in late June, which will complete the L’Oréal for the Future plan and will
ensure that all of L’Oréal’s activities are respectful of planetary boundaries.
Learn more about L’Oréal for the Future …
Published May 15, 2020 8am EDT / 5am PDT / 1pm BST / 2pm CEST
Sustainable Brands Staff