This week, leading social impact education innovator EVERFI,
Inc.
announced a $100 million, three-year commitment to strategically target
specific topic areas that lead to systemic social injustice and economic
disparities across the country. The three-year
initiative
will focus on reaching students in the most at-risk, high-poverty areas of the
US.
In an effort to “educate the whole citizen” and create an ecosystem of change,
EVERFI’s new Social Impact Index will build new and expand current courses
in subjects that are historically missing from conventional education in the US
but critical to overall social, emotional and financial wellbeing — including
College and Career Readiness; Financial Literacy; Diversity, Equity &
Inclusion; Social Emotional Learning; Substance Misuse;
Sustainability; and Violence Prevention and Response.
Each Index topic area provides an overview of the associated societal challenge
and offers a five-year goal for EVERFI to measure impact, reach and/or societal
change. The Company’s large catalog of digital learning content on critical life
skills is and will continue to be free to K-12 teachers and students nationwide.
“There is a missing layer in the education system today. The symphony of crises
playing out across the world has cast a light on the lack of financial
education, health care literacy, insurance literacy, emergency savings, and
mental wellness instruction in America’s schools,” said Tom Davidson,
Founder and CEO of EVERFI. “When students learn these critical life skills, they
become highly correlated competencies. When they are left unattended to, they
become highly correlated crises. This moment in time gives us a tremendous
opportunity to empower students with this learning using innovation and
technology. EVERFI and our partners are stepping in today to fill that gap.”
Founded in 2008 with the mission of closing the educational divide that exists
for children in low- to moderate-income communities, EVERFI works closely with
the nation’s school districts to train teachers and provide free digital
learning — all funded solely by private sector companies and organizations — to
close the gaps that lead to social inequality, gaps that have only widened since
the onset of
COVID-19.
Since its founding, EVERFI digital learning has reached more than 41 million
learners across the K-12, higher education, and adult markets with more than 250
digital education courses on social issues. EVERFI recognizes more than 3,100
strategic partners — including a diverse array of major brands such as:
-
Beyond
Meat
— last month, the plant-based meat giant partnered with EVERFI to create a
free, science-based course on
sustainability
that will be available to students, teachers and parents across the country.
The course, designed for fifth through eighth graders, is grounded in
real-world experiences and covers topics on global resource constraints, the
importance of biodiversity, climate change and how to innovate for a healthy
life.
-
Mastercard — in
partnership with EVERFI, Mastercard’s Master Your Card School
Program
aims to provide financial education to students at no cost to schools or
taxpayers. It features an interactive, new-media learning platform
specifically designed to introduce financial literacy skills and build
financial capacity necessary as students transition into adulthood.
-
NFL and the United Way — in 2016, the two organizations
launched
a 42-year partnership called Character
Playbook™, a national education
initiative powered by EVERFI, focused on youth character development and
healthy relationships. The course is comprised of six interactive, digital
modules that help middle-schoolers understand key concepts around positive
character development, social-emotional learning, and building healthy
relationships. The interactive digital program has been implemented directly
in schools in all 32 NFL team markets and their surrounding communities over
the next three years.
To support the nation’s school systems, teachers and families during this
unprecedented time, EVERFI will continue its work reaching children in their
home or hybrid learning environment with the goal of delivering more than 24
million total hours of critical life-skills learning to K-12 students over
the next three years. Educational interventions for youth have shown substantive
effects on social-emotional development, school progress, antisocial behavior,
poverty and crime.
School districts that leverage EVERFI’s Index courses at scale are eligible to
receive the EVERFI Champion Seal in recognition of their commitment to students’
long-term success in life.
Learn more about EVERFI’s work and the scope of its new commitment
here.
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Sustainable Brands Staff
Published Sep 18, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST