Last Chance to Join Us at SB'24 San Diego!

Nike, TechStars Name Nike+ Accelerator Program Winners

Nike and TechStars have announced the winners of its first Nike+ Accelerator program. Select startups are awarded the opportunity to enter a three-month program at a Nike space in Portland, Oregon to build products aimed at helping people to lead more active lives using the Nike+ and NikeFuel platforms.

Nike and TechStars have announced the winners of its first Nike+ Accelerator program. Select startups are awarded the opportunity to enter a three-month program at a Nike space in Portland, Oregon to build products aimed at helping people to lead more active lives using the Nike+ and NikeFuel platforms.

Out of hundreds of applicants, Nike selected 10 new companies, including startups focused on everything from health and wellness to digital sports coaching. The companies each will receive $20,000 in funding and mentorship from Nike leaders such as Stefan Olander, Nike’s Vice President of Digital, and other industry leaders including TechStars founder and CEO David Cohen, Foursquare co-founder Naveen Selvadurai, Birchbox co-founder Katia Beauchamp, Mayfield Fund Managing Director Tim Chang, and Tim Ferriss, author of the best-selling book, The 4-Hour Workweek.

“We recently celebrated the first year of NikeFuel, and the Accelerator program is a natural next step to broaden and enhance the Nike+ ecosystem — allowing Nike to offer richer experiences to athletes of all levels,” said Olander.

One of the winners, FitDeck, provides digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports. Another victor, Chroma Games, is an indie game studio that creates virtual workouts tied to real-world activity. The other winners include GoRecess, CoachBase, GoFitCause.com, HighFive, Sprout At Work, GeoPalz, Incomparable Things and RecBob.

The program will culminate in a demo day, where the companies will be able to pitch angel investors, VCs and Nike executives. The first Nike+ Accelerator demo day will take place in mid-June, with one day spent in Silicon Valley and another at Nike’s Beaverton, Oregon headquarters.

Earlier this week, Nike announced a partnership with Swiss company bluesign technologies to broaden the supply of sustainable materials and chemistries for use in Nike products. The partnership allows access to bluesign’s industry-leading assessment tools to Nike’s materials suppliers at an unprecedented scale and pace.

Upcoming Events

October 14-17, 2024
SB'24 San Diego
US Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi

Related Stories

Helios: An Out-of-This-World Solution for Decarbonizing Steelmaking INNOVATION & TECHNOLOGY
Helios: An Out-of-This-World Solution for Decarbonizing Steelmaking
Unilever Refreshing Fragrance Formulas with Upcycled Flowers INNOVATION & TECHNOLOGY
Unilever Refreshing Fragrance Formulas with Upcycled Flowers
Bioengineered Plants Offer Superior Indoor Air Purification INNOVATION & TECHNOLOGY
Bioengineered Plants Offer Superior Indoor Air Purification
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires CIRCULAR ECONOMY
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires
Lidl Launches Industry-First, Partially Plant-Based Ground Meat INNOVATION & TECHNOLOGY
Lidl Launches Industry-First, Partially Plant-Based Ground Meat
Mars Seeks Innovators to Reduce the Footprint of Pet Food INNOVATION & TECHNOLOGY
Mars Seeks Innovators to Reduce the Footprint of Pet Food