As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences."
As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences."
The film depicts how the rippling impacts of our everyday consumption choices are often unacknowledged or misunderstood by the average consumer, and illustrates the truly short distance between products' original sources and our kitchens. Though light on facts, which may have helped viewers better understand these consequences, it provides a quick snapshot of the many important reasons to shop more consciously.
Rainforest Alliance’s campaign microsite also urges viewers to take a pledge and follow the frog by looking for the program’s emblem on packaging before purchasing products.
"Hidden Consequences" is the follow-up to last year’s hugely popular "Follow the Frog" video, which offers a hilarious commentary on misguided extremist advocacy.
Defying Online Algorithms with Authentic, Impactful Storytelling
Join us as representatives from BarkleyOKRP lead a thought-provoking discussion with two brands that care deeply about their workers' rights and wellbeing, Tony's Chocolonely and Driscoll's, about how to successfully involve consumers in social-justice issues with authentic storytelling that defies online algorithms — Friday, May 10, at Brand-Led Culture Change.
Published Sep 25, 2013 6pm EDT / 3pm PDT / 11pm BST / 12am CEST