Stacy Anderson is tagged in 7 stories.
Marketing and Comms /
Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a challenge, as motives and marketing have become so fractured and there also exists a fear of leading an authentic conversation across social media in case it invites too much scrutiny, accountability and, potentially, a PR crisis.
- 8 years ago
Supply Chain /
What started as a conversation amongst three friends in 2012 soon evolved into a new online retail concept founded on a shared passion to make a difference.Nomadista, a term coined by co-founders Irina Bezsonoff, Marisol Gomez and Luisa Echeverry meaning an open-minded, stylish and socially-conscious wanderer, launched in September with a mission to provide shoppers with beautifully designed products that are responsibly sourced and made, while helping to improve conditions and create opportunities for underserved children in Colombia.
- 10 years ago
Marketing and Comms /
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space.
- 10 years ago
Product, Service & Design Innovation /
What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Northern Thailand, Demin ventured through a nearby jungle on a bike and literally stumbled across a small wooden shop selling artisanal hammocks by a local hunter-gatherer community, the Mlabri. Visiting with this rural community, he learned of their story and struggle for economic independence and immediately wanted to help. As Demin explains, ‘I literally sketched out a business plan on the back of the plane’s airsick bag.’
- 10 years ago
Yesterday, Walmart broadcast its Global Sustainability Milestone Meeting through its online portal The Green Room. The meeting celebrated the global retailer’s progress since the launch of its Sustainability Index in August 2012, a collaborative measurement tool that monitors product environmental impact. The essential role of partnerships in achieving progress, alongside the benefits of Walmart’s size and scale in influencing positive change, were key undertones.
- 10 years ago