Stacy Anderson

Stacy Anderson is tagged in 6 stories.
Top Challenges, Opportunities and Trends for Socially Minded Brands
Top Challenges, Opportunities and Trends for Socially Minded Brands

Marketing and Comms / Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a challenge, as motives and marketing have become so fractured and there also exists a fear of leading an authentic conversation across social media in case it invites too much scrutiny, accountability and, potentially, a PR crisis. - 6 years ago

Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful
Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful

Supply Chain / What started as a conversation amongst three friends in 2012 soon evolved into a new online retail concept founded on a shared passion to make a difference.Nomadista, a term coined by co-founders Irina Bezsonoff, Marisol Gomez and Luisa Echeverry meaning an open-minded, stylish and socially-conscious wanderer, launched in September with a mission to provide shoppers with beautifully designed products that are responsibly sourced and made, while helping to improve conditions and create opportunities for underserved children in Colombia. - 8 years ago

Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age

Marketing and Comms / In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space. - 8 years ago

Yellow Leaf Hammocks: Enriching Lives East and West
Yellow Leaf Hammocks: Enriching Lives East and West

Product, Service & Design Innovation / What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Northern Thailand, Demin ventured through a nearby jungle on a bike and literally stumbled across a small wooden shop selling artisanal hammocks by a local hunter-gatherer community, the Mlabri. Visiting with this rural community, he learned of their story and struggle for economic independence and immediately wanted to help. As Demin explains, ‘I literally sketched out a business plan on the back of the plane’s airsick bag.’ - 8 years ago

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Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video

Marketing and Comms / As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." - 8 years ago

This Tiny Patch Could Be a Game Changer for Global Health
This Tiny Patch Could Be a Game Changer for Global Health

Chemistry, Materials & Packaging / Kite Patch is the latest breakthrough technology in the global fight against malaria and other mosquito-borne diseases. A non-toxic adhesive patch that makes you virtually invisible to mosquitos, Kite brings a scalable solution to protect the world’s most vulnerable populations. - 8 years ago

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