The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels highlighting the devastating conditions that persist for many workers in garment factories around the world.The powerful ad campaign, “The Label Doesn’t Tell the Whole Story,” depicts clothing tags on a suit jacket, sweater and hoodie that reveal much more than the size and fabric mix of the garments (click to enlarge images).
The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels highlighting the devastating conditions that persist for many workers in garment factories around the world.
The powerful ad campaign, “The Label Doesn’t Tell the Whole Story,” depicts clothing tags on a suit jacket, sweater and hoodie that reveal much more than the size and fabric mix of the garments (click to enlarge images).
This is just the latest effort aimed at shining a light on the ugly truth behind the majority of global fashion production. In January, Norwegian newspaper Aftenposten aired a five-part, online reality series, “Sweatshop: Dead Cheap Fashion,” which opened the eyes of three naïve fashionistas by sending them to Cambodia to work with and interview people that work in the type of facility that produces clothes for some of their favorite brands. The three step fully into the life of the average textile worker, sleeping on concrete, living on $3 a day, sewing for eight hours a day, and learning about human rights violations that pervade the industry.
A New Era for Brand Integrity: Navigating the Greenhush-Greenwash Spectrum
Join us as leaders from Republik, NielsenIQ, Conspirators, Henoscene, be/co, The Guardian and Room & Board analyze what newly expanded notions of brand integrity mean for brands, and how to be smarter about picking language choices that avoid the dangerous extremes of greenhushing and greenwashing — Thurs, May 9, at Brand-Led Culture Change.
Published Apr 1, 2015 5pm EDT / 2pm PDT / 10pm BST / 11pm CEST