The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels highlighting the devastating conditions that persist for many workers in garment factories around the world.
The powerful ad campaign, “The Label Doesn’t Tell the Whole Story,” depicts clothing tags on a suit jacket, sweater and hoodie that reveal much more than the size and fabric mix of the garments (click to enlarge images).
This is just the latest effort aimed at shining a light on the ugly truth behind the majority of global fashion production. In January, Norwegian newspaper Aftenposten aired a five-part, online reality series, “Sweatshop: Dead Cheap Fashion,” which opened the eyes of three naïve fashionistas by sending them to Cambodia to work with and interview people that work in the type of facility that produces clothes for some of their favorite brands. The three step fully into the life of the average textile worker, sleeping on concrete, living on $3 a day, sewing for eight hours a day, and learning about human rights violations that pervade the industry.
New avenues in brand transparency
Join us as we dig into the growing trend around product transparency (through eco labels, carbon labels, smart packaging and more) and the brands leading the charge, at Brand-Led Culture Change — May 22-24.