MARKETING AND COMMS -
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and
an understated production style — and highlights a growing trend in
values-driven tourism marketing.
MARKETING AND COMMS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING AND COMMS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
WALKING THE TALK -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.
MARKETING AND COMMS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
MARKETING AND COMMS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
WALKING THE TALK -
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential
of AI to optimize sustainability impact, as well as how to achieve internal
alignment across departments with perceived different priorities.
MARKETING AND COMMS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
MARKETING AND COMMS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
MARKETING AND COMMS -
Good-Loop’s Good-Media Academy outlines how the ad
industry impacts climate change and what advertisers can do to mitigate it.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
MARKETING AND COMMS -
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.
MARKETING AND COMMS -
Among themes addressed on day 3 of this year’s UN Forum on Business and Human
Rights: When do tracking of personal data and combating disinformation reach a
level which breaches freedom of expression or thought?
WASTE NOT -
The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.
WALKING THE TALK -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.
MARKETING AND COMMS -
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
MARKETING AND COMMS -
It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.