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Stories About Advertising

Found 213 stories. Page 1 of 11.

From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact

WALKING THE TALK - This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities.

Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

MARKETING AND COMMS - Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds.

Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

MARKETING AND COMMS - The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere.

Free Course Aims to Train Advertisers to Combat Climate Change
Free Course Aims to Train Advertisers to Combat Climate Change

MARKETING AND COMMS - Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it.

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Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

MARKETING AND COMMS - A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.

$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

FINANCE & INVESTMENT - We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues.

Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication

MARKETING AND COMMS - The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.

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Information Is Power, But Who Decides How Much We (or They) Have a Right to Know?
Information Is Power, But Who Decides How Much We (or They) Have a Right to
Know?

MARKETING AND COMMS - Among themes addressed on day 3 of this year’s UN Forum on Business and Human Rights: When do tracking of personal data and combating disinformation reach a level which breaches freedom of expression or thought?

CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

WASTE NOT - The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

WALKING THE TALK - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More

MARKETING AND COMMS - It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.

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‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

MARKETING AND COMMS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

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Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

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