COLLABORATION -
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues.In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is now collaborating with The International Exchange (TIE) — a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change — to offer two TIE placements to this year’s White Pencil nominees.
BEHAVIOR CHANGE -
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s unrealistic to expect people to immediately switch from chocolate to fruit, for example, so it is hoping to incentivize making smarter food choices by offering participants money-saving vouchers for healthier foods and drinks and in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi.
Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the first international championship for all-electric cars starting in 2014.“The future of our planet depends on our ability to adopt cleaner and energy-efficient vehicles,” DiCaprio said. “Venturi Grand Prix showed a decidedly visionary approach by deciding to create a stable, environment-friendly race and I am proud to participate in this effort.”
MARKETING AND COMMS -
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space.
PRODUCT, SERVICE & DESIGN INNOVATION -
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.
MARKETING AND COMMS -
Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this come from?"Launched on Sunday during the Emmys, the new documentary-inspired TV ad shows the heritage of the cafe chain's Arabica coffee beans. "The bean matters, because you cannot roast in quality, you cannot roast in complexity," the voiceover says as black-and-white footage of coffee plantations and the roasting process runs.
MARKETING AND COMMS -
Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the National Advertising Division of the Better Business Bureau, the report comes just in time for the one-year anniversary of the most recent update of the Guides.The FTC published the first edition of the Green Guides in 1992, to help advertisers avoid deceptive or misleading environmental marketing claims. These Guides are now the go-to standards for green marketing claims and have counterparts in Canada, UK and Australia.
MARKETING AND COMMS -
Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai.
MARKETING AND COMMS -
In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful.
WASTE NOT -
In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD partnered with nine utilities.