Assets About Advertising
Found 227 assets. Page 11 of 12.
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More
Marketing for Good: Breaking Down the Barrier to New
I had a fascinating conversation this morning with Guy Dauncey, a futurist and big brain in the sustainability field. Guy is writing his latest book, a novel that projects us into the Vancouver of 2040. His vision isn’t apocalyptic — it describes... View More
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
On Tuesday, SumOfUs, an international consumer advocacy organization, released a new parody video — in conjunction with Doritos’ annual “Crash the Super Bowl” commercial competition — that calls out Doritos and its parent company, PepsiCo, ... View More
For 2015, Let's Find Our Honor and Purpose
While Maurice Lévy called 2014 an "annus horribilus" for Publicis Groupe, life for most agency leaders was a bit merrier this holiday season – but not by much. As Steward Elliot wrote in one of his last columns for the New York Times: &q... View More
LEGO Turning Its Attention to Girls with Call to #KeepBuilding
GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and long-criticized, LEGO brand that finally has got... View More
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More
#SB14London: Are Marketing and Sustainability Like Oil and Water?
Virginie Helias, Global Sustainability Director at Procter & Gamble, opened this Monday afternoon session talking about how to bridge the existing gap between marketing and sustainability.P&G is a company targeting 5 billion people. Its marke... View More
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
4,000 Endangered Species Condoms Headed to Most Romantic US Cities for Valentine's Day
The Center for Biological Diversity, a nonprofit conservation organization based in the US, will take full advantage of the love in the air this Valentine’s Day by disseminating 4,000 free Endangered Species Condoms to eight of the most romantic ge... View More
Attention, Advertisers: Are You Sure You Want to Place Your Ad There?
Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketi... View More
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (Fe... View More
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More
FTC Says Diaper Claims Didn't Pass the Smell Test
What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the... View More
Embracing Conscious Consumerism Helping Brands Win Loyalty
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More
