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Found 232 assets. Page 11 of 12.

Article
Marketing & CommunicationsMarketing & Communications
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Published on April 29, 2015
About a 3 minute read

Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launche... View More

Article
Marketing & CommunicationsMarketing & Communications
Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made
Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made
Published on April 1, 2015
About a 3 minute read

The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels high... View More

Article
Marketing & CommunicationsInnovation & Technology
Key Steps for Successfully Engaging Consumers to Eat Sustainably
Key Steps for Successfully Engaging Consumers to Eat Sustainably
Published on April 1, 2015
About a 4 minute read

Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More

Article
Consumer Behavior Change
Can FNV Do for Produce What Finger-Wagging Hasn't?
Can FNV Do for Produce What Finger-Wagging Hasn't?
Published on March 2, 2015
About a 3 minute read

Parents have known from time immemorial that fruits and vegetables are good for their children and that everyone should eat more of them. Now, they’re getting more help in their quest than ever before from the federal government, celebrities and Ma... View More

Article
Marketing & CommunicationsMarketing & Communications
As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts
As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts
Published on February 19, 2015
About a 3 minute read

It’s now carnival in Brazil, a week when the population puts away its troubles and heads to the beaches and streets in a glorious celebration of dancing, music and life.So a few weeks ago some bright spark at Skol, one of the best-selling lagers he... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Published on January 28, 2015
About a 3 minute read

As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketing for Good: Breaking Down the Barrier to New
Marketing for Good: Breaking Down the Barrier to New
Published on January 21, 2015
About a 3 minute read

I had a fascinating conversation this morning with Guy Dauncey, a futurist and big brain in the sustainability field. Guy is writing his latest book, a novel that projects us into the Vancouver of 2040. His vision isn’t apocalyptic — it describes... View More

Article
Marketing & CommunicationsMarketing & Communications
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Published on January 20, 2015
About a 4 minute read

Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More

Article
Consumer Behavior Change
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
Published on January 16, 2015
About a 4 minute read

On Tuesday, SumOfUs, an international consumer advocacy organization, released a new parody video — in conjunction with Doritos’ annual “Crash the Super Bowl” commercial competition — that calls out Doritos and its parent company, PepsiCo, ... View More

Article
For 2015, Let's Find Our Honor and Purpose
For 2015, Let's Find Our Honor and Purpose
Published on January 15, 2015
About a 8 minute read

While Maurice Lévy called 2014 an "annus horribilus" for Publicis Groupe, life for most agency leaders was a bit merrier this holiday season – but not by much. As Steward Elliot wrote in one of his last columns for the New York Times: &q... View More

Article
LEGO Turning Its Attention to Girls with Call to #KeepBuilding
LEGO Turning Its Attention to Girls with Call to #KeepBuilding
Published on December 17, 2014
About a 2 minute read

GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and long-criticized, LEGO brand that finally has got... View More

Article
Marketing & CommunicationsMarketing & Communications
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
Published on December 3, 2014
About a 4 minute read

At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More

Article
Marketing & Communications
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Published on November 25, 2014
About a 2 minute read

Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
#SB14London: Are Marketing and Sustainability Like Oil and Water?
#SB14London: Are Marketing and Sustainability Like Oil and Water?
Published on November 4, 2014
About a 5 minute read

Virginie Helias, Global Sustainability Director at Procter & Gamble, opened this Monday afternoon session talking about how to bridge the existing gap between marketing and sustainability.P&G is a company targeting 5 billion people. Its marke... View More

Article
Marketing & CommunicationsMarketing & Communications
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Published on November 4, 2014
About a 3 minute read

This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More

Article
Marketing & CommunicationsMarketing & Communications
Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?
Published on July 23, 2014
About a 4 minute read

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

Article
Marketing & CommunicationsMarketing & Communications
4,000 Endangered Species Condoms Headed to Most Romantic US Cities for Valentine's Day
4,000 Endangered Species Condoms Headed to Most Romantic US Cities for Valentine's Day
Published on February 13, 2014
About a 2 minute read

The Center for Biological Diversity, a nonprofit conservation organization based in the US, will take full advantage of the love in the air this Valentine’s Day by disseminating 4,000 free Endangered Species Condoms to eight of the most romantic ge... View More

Article
Organizational GovernanceOrganizational Governance
Attention, Advertisers: Are You Sure You Want to Place Your Ad There?
Attention, Advertisers: Are You Sure You Want to Place Your Ad There?
Published on February 12, 2014
About a 5 minute read

Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketi... View More

Article
Marketing & CommunicationsMarketing & Communications
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
Published on February 7, 2014
About a 2 minute read

IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (Fe... View More

Article
Consumer Behavior Change
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Published on January 29, 2014
About a 5 minute read

In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More

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