Assets About Advertising

Found 232 assets. Page 10 of 12.

Article
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
Published on September 22, 2015
About a 7 minute read

Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More

Article
Consumer Behavior Change
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
Published on September 16, 2015
About a 2 minute read

On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressiv... View More

Article
Materials & PackagingMaterials & Packaging
How Marketing and Social Action Can Bring Back Recycling
How Marketing and Social Action Can Bring Back Recycling
Published on August 27, 2015
About a 5 minute read

A cloud seems to be looming over the recycling industry today. No matter where you turn, the reigning attitude seems about the same — the future of recycling is in trouble. ... View More

Article
Circular EconomyCircular Economy
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
Published on August 18, 2015
About a 3 minute read

Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the wor... View More

Article
Marketing & CommunicationsMarketing & Communications
3 Tips for Helping B2Bs Find Their Sex Appeal
3 Tips for Helping B2Bs Find Their Sex Appeal
Published on August 13, 2015
About a 3 minute read

B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More

Article
Innovation & TechnologyInnovation & Technology
Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories
Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories
Published on August 12, 2015
About a 4 minute read

NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the future, all successful businesses will hav... View More

Article
Marketing & CommunicationsMarketing & Communications
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
Published on August 5, 2015
About a 3 minute read

The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More

Article
Marketing & CommunicationsMarketing & Communications
Academic Lag, Advertising Jag & the Task of Socialising the Genome
Academic Lag, Advertising Jag & the Task of Socialising the Genome
Published on July 22, 2015
About a 17 minute read

LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and co... View More

Article
Marketing & CommunicationsMarketing & Communications
Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches
Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches
Published on July 22, 2015
About a 3 minute read

A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greas... View More

Article
Consumer Behavior Change
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Published on July 17, 2015
About a 4 minute read

While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No. ... View More

Article
Marketing & CommunicationsMarketing & Communications
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
Published on July 8, 2015
About a 3 minute read

WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the worl... View More

Article
Marketing & CommunicationsMarketing & Communications
Was Cannes 'Good' Enough?
Was Cannes 'Good' Enough?
Published on July 8, 2015
About a 6 minute read

This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have ... View More

Article
Innovation & TechnologyInnovation & Technology
Can a Book Help to Market Your Mission?
Can a Book Help to Market Your Mission?
Published on July 7, 2015
About a 3 minute read

TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevan... View More

Article
Organizational GovernanceOrganizational Governance
Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya
Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya
Published on July 7, 2015
About a 2 minute read

Novo Nordisk, in partnership with the Kenyan Ministry of Health and the Kenya Diabetes Management and Information Center, has launched a six-month diabetes awareness campaign in Nairobi to promote early diagnosis through screening, especially among l... View More

Article
Marketing & CommunicationsMarketing & Communications
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
Published on June 19, 2015
About a 2 minute read

Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers t... View More

Article
Innovation & TechnologyInnovation & Technology
Five Human Aspirations That Hold the Future for Brands
Five Human Aspirations That Hold the Future for Brands
Published on June 19, 2015
About a 8 minute read

We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More

Article
Circular EconomyCircular Economy
How to Utilize Cities as Partners, Customers for New Sustainable Solutions: The City Perspective
How to Utilize Cities as Partners, Customers for New Sustainable Solutions: The City Perspective
Published on June 2, 2015
About a 2 minute read

“Use your city as a platform,” opened moderator and CSO for the City of Palo Alto Gil Friend.While local governments have gotten the bad reputation of being slow, bureaucratic animals, the panelists, representing four major cities across the Unit... View More

Article
How Can We Get Marketers to See the Value in Sustainability?
How Can We Get Marketers to See the Value in Sustainability?
Published on June 2, 2015
About a 4 minute read

Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More

Article
Marketing & Communications
How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability
How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability
Published on May 27, 2015
About a 3 minute read

Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More

Article
Marketing & CommunicationsMarketing & Communications
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
Published on May 20, 2015
About a 2 minute read

Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More

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