Found 229 assets. Page 10 of 12.
Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the wor... View More
B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More
NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the future, all successful businesses will hav... View More
The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More
LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and co... View More
A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greas... View More
While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No. ... View More
WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the worl... View More
This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have ... View More
TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevan... View More
Novo Nordisk, in partnership with the Kenyan Ministry of Health and the Kenya Diabetes Management and Information Center, has launched a six-month diabetes awareness campaign in Nairobi to promote early diagnosis through screening, especially among l... View More
Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers t... View More
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions ... View More
“Use your city as a platform,” opened moderator and CSO for the City of Palo Alto Gil Friend.While local governments have gotten the bad reputation of being slow, bureaucratic animals, the panelists, representing four major cities across the Unit... View More
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?” ... View More
Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More
Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More
Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launche... View More
The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels high... View More
Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More