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Found 232 assets. Page 6 of 12.

Article
Marketing & Communications
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
Published on February 20, 2020
About a 3 minute read

While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wel... View More

Article
Marketing & Communications
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
Published on February 3, 2020
About a 4 minute read

At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an op... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Published on January 31, 2020
About a 5 minute read

We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More

Article
Circular EconomyGlobal Partners
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
Published on September 2, 2019
About a 11 minute read

In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the p... View More

Article
Marketing & Communications
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Published on August 30, 2019
About a 4 minute read

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More

Article
Organizational GovernanceMarketing & Communications
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Published on July 12, 2019
About a 5 minute read

Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Published on February 6, 2019
About a 6 minute read

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

Article
Marketing & Communications
Was I Asleep During This Year’s Super Bowl?
Was I Asleep During This Year’s Super Bowl?
Published on February 5, 2019
About a 4 minute read

Quick laughs, bad jokes, celebrities — but very few with a message. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
Published on January 25, 2019
About a 4 minute read

White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More

Article
Marketing & Communications
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Published on January 17, 2019
About a 10 minute read

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Marketing & CommunicationsMarketing & Communications
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Published on October 31, 2018
About a 7 minute read

Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More

Article
Marketing & CommunicationsMarketing & Communications
Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century
Published on October 26, 2018
About a 8 minute read

The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the e... View More

Article
Marketing & CommunicationsMarketing & Communications
Carrefour, J&J Among Top Honorees at 3rd Annual D&AD Impact Awards
Carrefour, J&J Among Top Honorees at 3rd Annual D&AD Impact Awards
Published on October 4, 2018
About a 4 minute read

Leading figures from the worlds of business, advertising, design and philanthropy gathered in New York City this week to honor the best in creative work creating a real social impact at the third annual D&AD Impact Awards. D&AD Impact celebra... View More

Article
Community Updates
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
P&G's Gillette Venus and Regina King Celebrate Female Creativity and Its Contribution to the World
Published on September 6, 2018
About a 3 minute read

In the world of marketing, less than seven percent of directors are women.* Gillette Venus wants to help close that gap with the launch of the Her Shot campaign, a social experiment in storytelling and celebration of all the ways a female perspective... View More

Article
Marketing & CommunicationsMarketing & Communications
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
Published on September 5, 2018
About a 3 minute read

Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More

Article
Organizational GovernanceOrganizational Governance
Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems
Published on August 31, 2018
About a 4 minute read

Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical mar... View More

Article
Consumer Behavior Change
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Published on August 23, 2018
About a 2 minute read

Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’... View More

Article
Marketing & CommunicationsMarketing & Communications
Ad Industry's Top Creatives Have United to Fight Climate Change
Ad Industry's Top Creatives Have United to Fight Climate Change
Published on July 31, 2018
About a 5 minute read

In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective ... View More

Article
Consumer Behavior Change
Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts
Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts
Published on July 25, 2018
About a 3 minute read

Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vendin... View More

Article
Consumer Behavior Change
Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices
Published on June 12, 2018
About a 10 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

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