Assets About Advertising
Found 227 assets. Page 2 of 12.
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising. ... View More
Information Is Power, But Who Decides How Much We (or They) Have a Right to Know?
Among themes addressed on day 3 of this year’s UN Forum on Business and Human Rights: When do tracking of personal data and combating disinformation reach a level which breaches freedom of expression or thought? ... View More
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise. ... View More
Making a Clean Break from Fossil Fuels
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More
It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more. ... View More
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. ... View More
Could AI Root Out the Greenwash Marring Sustainability Communications?
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? ... View More
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. ... View More
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens. ... View More
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More
Outvertising to Brands: Stand Your Ground This Pride Month
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.' ... View More
New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen
The ‘Industrial Emissions Face Mist’ is made from wastewater from a factory powered by fossil-free hydrogen. The emissions are so clean, they could become part of your skincare routine. ... View More
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Made to Measure: How to Tailor Marketing for Unique Demographics
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience. ... View More
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so. ... View More
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
