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Assets About Advertising

Found 224 assets. Page 12 of 12.

Article
AdAge Releasing New Report on Navigating FTC Green Guides

Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More

Article
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?

Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai. ... View More

Article
Marketing “Sustainability”: Don't Forget the Green Guides

In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. ... View More

Article
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program

In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD par... View More

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