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Article
Marketing & CommunicationsMarketing & Communications
FTC Says Diaper Claims Didn't Pass the Smell Test
FTC Says Diaper Claims Didn't Pass the Smell Test
Published on January 28, 2014
About a 4 minute read

What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the... View More

Article
Marketing & Communications
Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty
Published on January 9, 2014
About a 3 minute read

Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More

Article
Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
Published on January 7, 2014
About a 4 minute read

The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More

Article
Consumer Behavior ChangeMarketing & Communications
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
Published on January 7, 2014
About a 3 minute read

Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More

Article
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Published on December 17, 2013
About a 2 minute read

Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More

Article
Marketing & CommunicationsMarketing & Communications
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Published on November 27, 2013
About a 6 minute read

In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More

Article
Innovation & TechnologyInnovation & Technology
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
Published on November 27, 2013
About a 3 minute read

Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer seg... View More

Article
Marketing & CommunicationsMarketing & Communications
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Published on September 23, 2013
About a 2 minute read

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More

Article
Marketing & CommunicationsMarketing & Communications
AdAge Releasing New Report on Navigating FTC Green Guides
AdAge Releasing New Report on Navigating FTC Green Guides
Published on September 16, 2013
About a 2 minute read

Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More

Article
Marketing & Communications
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?
Published on May 8, 2013
About a 4 minute read

Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Marketing “Sustainability”: Don't Forget the Green Guides
Marketing “Sustainability”: Don't Forget the Green Guides
Published on February 21, 2013
About a 6 minute read

In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. ... View More

Article
Circular EconomyCircular Economy
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
Published on February 20, 2013
About a 4 minute read

In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD par... View More

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