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Found 227 assets. Page 12 of 12.
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer seg... View More
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More
AdAge Releasing New Report on Navigating FTC Green Guides
Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?
Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai. ... View More
Marketing “Sustainability”: Don't Forget the Green Guides
In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. ... View More
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD par... View More
