Assets About Advertising
Found 227 assets. Page 8 of 12.
Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim
High street apparel brand Gap and garment aftercare expert Mr. Black have partnered on a new campaign that highlights the links between denim care and sustainability. The two brands have joined forces to educate consumers that by adopting a simple af... View More
Distilling Complexity: Designing an Effective Sustainability Plan
On Black Friday of 2011, Patagonia released a now-famous New York Times advertisement with a picture of a jacket and a simple plea: “Don’t buy this jacket.” The response, ironically, was a surge in sales. Some analysts deemed the whole thing a ... View More
Forget Video Snacking: Longer Brand Stories Are Hitting Home
How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More
Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia
Unilever Australia’s latest iteration of the Dove Campaign for Real Beauty focuses on the internet search terms used by young girls, which highlight the prevalence of negative body image and eating disorders. ... View More
Advertising: A Social Experiment That, for the Most Part, Has Gone Wrong
As an industry, we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst. The majority of do-good efforts from brands are little more than a cheeky pick-up line to charm consumers into buying more. How can we continuously i... View More
Celebrities, Consumers Share Selfies to Donate Fresh Produce to Communities in Need
The number of Americans with limited access to fruits and vegetables has climbed to nearly 30 million. In other words, the ‘food desert’ crisis affects roughly one in every ten people in the United States. ... View More
Health Charities Campaigning to Ban All Food, Drink Advertising to Kids in Canada
Canadian health charities are teaming up to battle the problem of childhood obesity in a way that the food and beverage industry is not going to like. More than ten organizations have joined the Stop Marketing to Kids Coalition, including some of Can... View More
3 Lessons in Innovation Every Organization Can Learn From (RED)
When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More
Play Through Heineken’s Sustainability Highlights from Ship to Concert in Its New Online Game
Heineken released its 2015 sustainability report back in April, along with a ‘Frank’ distillation video featuring Dutch rapper and vocal artist Kevin “Blaxtar” de Rendamie. This week, Heineken USA launched another unique engagement experiment... View More
Chipotle Hopes to Reassure Customers with ‘A Love Story’
Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More
Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience
Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plan... View More
The Hubbub on Anti-Litter Campaigns: New Website Showcases Best Practices
Behavior change charity Hubbub has launched a new global website designed to aid councils and businesses who are looking for solutions in their fight to tackle litter. Complete with statistics on impact and costs per campaign, the charity hopes the w... View More
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustai... View More
World’s First ‘Live Stream’ Billboard PSA Campaign Will Promote Recycling Across the U.S.
One of North America’s largest outdoor advertising companies is partnering with a non-profit on the world’s first-ever live-stream billboard campaign. Lamar Advertising Company is donating the use of hundreds of digital billboards across the Unit... View More
Disney, Recyclebank Extol the 'Magic of Conservation' to Encourage Kids to Recycle, Respect Environment
A new collaboration between Disney and Recyclebank, a Marketing-as-a-Service (MaaS) company that promotes sustainable behavior change, “hopes to inspire teachable moments with kids and families” across the U.S. and encourage recycling through the... View More
Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video
Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More
Apparel Startup Forgoes Ad Budget to Plant Trees, Feed Kids, Provide Water
When you’re shopping for your next hoodie, this startup is hoping you’ll choose to plant as many as 93 trees: ch8se (choose) is a new experimental fashion brand from Amsterdam that has decided to donate its would-be advertising budget towards pla... View More
Vietnamese Artists, 350.org Partner on Apocalyptic Anti-Coal Campaign
In a dystopian portrayal of the future, the landscape is rife with fires, rising seas, and thick clouds billowing from power plant smokestacks; humans must wear gas masks for their own survival. This apocalyptic vision is captured in a series of phot... View More
