Found 229 assets. Page 9 of 12.
When you’re shopping for your next hoodie, this startup is hoping you’ll choose to plant as many as 93 trees: ch8se (choose) is a new experimental fashion brand from Amsterdam that has decided to donate its would-be advertising budget towards pla... View More
In a dystopian portrayal of the future, the landscape is rife with fires, rising seas, and thick clouds billowing from power plant smokestacks; humans must wear gas masks for their own survival. This apocalyptic vision is captured in a series of phot... View More
Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several pos... View More
The trade organization representing investor-owned electric companies, the Edison Electric Institute (EEI), has hired a communications consultant who will help utilities rebrand themselves into something more appealing to the public. The changes will... View More
Kraft Heinz followed through on its promise to remove artificial flavors, preservatives and dyes from its iconic macaroni and cheese – three months ago. In what the company is calling “the world’s largest ‘blind taste test,’” Kraft Mac &a... View More
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More
Air pollution in China is unavoidable, and a huge health problem. Last year, a Berkeley Earth study found that deaths related to the main air pollutant, PM2.5 particles, total 1.6 million a year or 17 percent of China’s mortality rate. ... View More
Over the next month, the Manchester Boston Regional Airport in New Hampshire’s five video screens will regularly show an animated ad depicting the state’s four leading presidential candidates with tides rising to their waists from climate-induced... View More
The Federal Trade Commission announced complaints and proposed court orders barring four national retailers from mislabeling and advertising rayon textiles as made of “bamboo,” and requiring them to pay civil penalties totaling $1.3 million. ... View More
Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More
This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More
For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others h... View More
After nine years as a spokesman for Nespresso in Europe, actor and activist George Clooney has finally agreed to promote the brand in North America. Television advertisements began airing yesterday, and online videos promoting the company’s social ... View More
Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the ... View More
This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More
There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More
Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is tur... View More
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More
On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressiv... View More
A cloud seems to be looming over the recycling industry today. No matter where you turn, the reigning attitude seems about the same — the future of recycling is in trouble. ... View More