Assets About Advertising

Found 232 assets. Page 9 of 12.

Article
Circular EconomyCircular Economy
World’s First ‘Live Stream’ Billboard PSA Campaign Will Promote Recycling Across the U.S.
World’s First ‘Live Stream’ Billboard PSA Campaign Will Promote Recycling Across the U.S.
Published on April 20, 2016
About a 3 minute read

One of North America’s largest outdoor advertising companies is partnering with a non-profit on the world’s first-ever live-stream billboard campaign. Lamar Advertising Company is donating the use of hundreds of digital billboards across the Unit... View More

Article
Consumer Behavior Change
Disney, Recyclebank Extol the 'Magic of Conservation' to Encourage Kids to Recycle, Respect Environment
Disney, Recyclebank Extol the 'Magic of Conservation' to Encourage Kids to Recycle, Respect Environment
Published on April 13, 2016
About a 3 minute read

A new collaboration between Disney and Recyclebank, a Marketing-as-a-Service (MaaS) company that promotes sustainable behavior change, “hopes to inspire teachable moments with kids and families” across the U.S. and encourage recycling through the... View More

Article
Innovation & TechnologyMarketing & Communications
Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video
Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video
Published on April 7, 2016
About a 6 minute read

Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More

Article
Innovation & TechnologyInnovation & Technology
Apparel Startup Forgoes Ad Budget to Plant Trees, Feed Kids, Provide Water
Apparel Startup Forgoes Ad Budget to Plant Trees, Feed Kids, Provide Water
Published on April 7, 2016
About a 5 minute read

When you’re shopping for your next hoodie, this startup is hoping you’ll choose to plant as many as 93 trees: ch8se (choose) is a new experimental fashion brand from Amsterdam that has decided to donate its would-be advertising budget towards pla... View More

Article
Vietnamese Artists, 350.org Partner on Apocalyptic Anti-Coal Campaign
Vietnamese Artists, 350.org Partner on Apocalyptic Anti-Coal Campaign
Published on April 6, 2016
About a 4 minute read

In a dystopian portrayal of the future, the landscape is rife with fires, rising seas, and thick clouds billowing from power plant smokestacks; humans must wear gas masks for their own survival. This apocalyptic vision is captured in a series of phot... View More

Article
Marketing & CommunicationsMarketing & Communications
Ad Campaign Encourages Creatives to Think Beyond Consumerism
Ad Campaign Encourages Creatives to Think Beyond Consumerism
Published on April 5, 2016
About a 4 minute read

Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several pos... View More

Article
Innovation & TechnologyInnovation & Technology
Utility Companies Turn to ‘PR Guru’ for Help Cleaning Up Their Reputation
Utility Companies Turn to ‘PR Guru’ for Help Cleaning Up Their Reputation
Published on March 30, 2016
About a 5 minute read

The trade organization representing investor-owned electric companies, the Edison Electric Institute (EEI), has hired a communications consultant who will help utilities rebrand themselves into something more appealing to the public. The changes will... View More

Article
Innovation & TechnologyInnovation & Technology
Americans #DidntNotice When Kraft Mac & Cheese Went All-Natural: A Great Lesson for Big Food
Americans #DidntNotice When Kraft Mac & Cheese Went All-Natural: A Great Lesson for Big Food
Published on March 10, 2016
About a 4 minute read

Kraft Heinz followed through on its promise to remove artificial flavors, preservatives and dyes from its iconic macaroni and cheese – three months ago. In what the company is calling “the world’s largest ‘blind taste test,’” Kraft Mac &a... View More

Article
Marketing & Communications
How the World's Best Companies Demonstrate Their Sense of Purpose
How the World's Best Companies Demonstrate Their Sense of Purpose
Published on March 8, 2016
About a 3 minute read

How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More

Article
Marketing & CommunicationsMarketing & Communications
PSA Illustrates Potentially Hairy Effects of China's Air Pollution
PSA Illustrates Potentially Hairy Effects of China's Air Pollution
Published on March 2, 2016
About a 3 minute read

Air pollution in China is unavoidable, and a huge health problem. Last year, a Berkeley Earth study found that deaths related to the main air pollutant, PM2.5 particles, total 1.6 million a year or 17 percent of China’s mortality rate. ... View More

Article
Organizational GovernanceOrganizational Governance
Union of Concerned Scientists Ad Presses Presidential Candidates on Climate Threat
Union of Concerned Scientists Ad Presses Presidential Candidates on Climate Threat
Published on January 20, 2016
About a 3 minute read

Over the next month, the Manchester Boston Regional Airport in New Hampshire’s five video screens will regularly show an animated ad depicting the state’s four leading presidential candidates with tides rising to their waists from climate-induced... View More

Article
Marketing & CommunicationsMarketing & Communications
FTC Fines 4 Major Retailers Collective $1.3M for Falsely Labeling Rayon Textiles as 'Bamboo'
FTC Fines 4 Major Retailers Collective $1.3M for Falsely Labeling Rayon Textiles as 'Bamboo'
Published on January 6, 2016
About a 3 minute read

The Federal Trade Commission announced complaints and proposed court orders barring four national retailers from mislabeling and advertising rayon textiles as made of “bamboo,” and requiring them to pay civil penalties totaling $1.3 million. ... View More

Article
Consumer Behavior Change
Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad
Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad
Published on December 28, 2015
About a 3 minute read

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More

Article
Marketing & CommunicationsMarketing & Communications
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
Published on November 18, 2015
About a 4 minute read

This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More

Article
Why Purpose Brands Think Beyond the Consumer
Why Purpose Brands Think Beyond the Consumer
Published on November 9, 2015
About a 4 minute read

For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others h... View More

Article
Innovation & TechnologyInnovation & Technology
New Clooney Ad, Video Promoting Nespresso and Its Sustainability Program in the US
New Clooney Ad, Video Promoting Nespresso and Its Sustainability Program in the US
Published on November 3, 2015
About a 3 minute read

After nine years as a spokesman for Nespresso in Europe, actor and activist George Clooney has finally agreed to promote the brand in North America. Television advertisements began airing yesterday, and online videos promoting the company’s social ... View More

Article
Innovation & TechnologyInnovation & Technology
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Published on October 28, 2015
About a 4 minute read

Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the ... View More

Article
Marketing & CommunicationsMarketing & Communications
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Published on October 25, 2015
About a 4 minute read

This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More

Article
Marketing & Communications
Why Your Company Needs a Magazine Mentality
Why Your Company Needs a Magazine Mentality
Published on October 14, 2015
About a 3 minute read

There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More

Article
Marketing & CommunicationsMarketing & Communications
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs
Published on September 23, 2015
About a 3 minute read

Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is tur... View More

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