Assets About Advertising

Found 232 assets. Page 5 of 12.

Article
Marketing & CommunicationsOrganizational Governance
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Published on September 9, 2021
About a 4 minute read

The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior. ... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Published on August 31, 2021
About a 4 minute read

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. ... View More

Article
Organizational GovernanceMarketing & Communications
Rethinking How Brands Engage Pride, Worldwide
Rethinking How Brands Engage Pride, Worldwide
Published on June 30, 2021
About a 4 minute read

As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s wo... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
Forget Selling Products. Change Lives, Instead.
Forget Selling Products. Change Lives, Instead.
Published on June 28, 2021
About a 4 minute read

The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become? ... View More

Article
Marketing & Communications
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
Published on May 19, 2021
About a 5 minute read

P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social cha... View More

Article
Marketing & Communications
P&G, Dove Push for More Equitable Representation in Media
P&G, Dove Push for More Equitable Representation in Media
Published on April 7, 2021
About a 7 minute read

The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
Published on March 9, 2021
About a 4 minute read

Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable. ... View More

Article
Organizational GovernanceMarketing & CommunicationsOrganizational Governance
For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …
Published on February 26, 2021
About a 4 minute read

In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More

Article
Marketing & Communications
Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem
Published on February 24, 2021
About a 4 minute read

The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
7 Tips for Engaging Consumers on Circularity
7 Tips for Engaging Consumers on Circularity
Published on February 12, 2021
About a 5 minute read

If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. ... View More

Article
Marketing & CommunicationsOrganizational Governance
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Published on February 5, 2021
About a 5 minute read

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More

Article
Marketing & CommunicationsCircular Economy
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Published on January 5, 2021
About a 11 minute read

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

Article
Marketing & Communications
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Published on October 30, 2020
About a 5 minute read

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More

Article
Organizational GovernanceMarketing & CommunicationsOrganizational Governance
How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape
Published on October 16, 2020
About a 3 minute read

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More

Article
Marketing & Communications
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Published on August 4, 2020
About a 6 minute read

In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform the... View More

Article
Marketing & CommunicationsOrganizational Governance
Cartwright to Brands: Look Inward Before Responding to Social Issues
Cartwright to Brands: Look Inward Before Responding to Social Issues
Published on July 15, 2020
About a 5 minute read

Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More

Article
Organizational GovernanceMarketing & Communications
Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’
Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’
Published on July 3, 2020
About a 4 minute read

Much-needed updates to a growing number of brands in response to the Black Lives Matter movement is a great start. But deep, lasting impact requires two main actions — apologies; and adjusting the social paradigm. ... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Published on July 1, 2020
About a 4 minute read

In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More

Article
Organizational GovernanceMarketing & Communications
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Published on June 22, 2020
About a 9 minute read

Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, The Hero Trap. He says the one question brands need to be asking and act... View More

Article
Marketing & Communications
Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images
Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images
Published on June 19, 2020
About a 5 minute read

Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing socie... View More

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