Assets About Advertising
Found 227 assets. Page 5 of 12.
P&G, Dove Push for More Equitable Representation in Media
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large. ... View More
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable. ... View More
For Those Still Wondering About the Business Case for Purpose …
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More
Bad Sustainability Writing Is Everywhere, and It’s a Problem
The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late. ... View More
7 Tips for Engaging Consumers on Circularity
If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. ... View More
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform the... View More
Cartwright to Brands: Look Inward Before Responding to Social Issues
Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More
Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’
Much-needed updates to a growing number of brands in response to the Black Lives Matter movement is a great start. But deep, lasting impact requires two main actions — apologies; and adjusting the social paradigm. ... View More
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, The Hero Trap. He says the one question brands need to be asking and act... View More
Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images
Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing socie... View More
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wel... View More
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an op... View More
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the p... View More
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More
