Assets About Advertising
Found 227 assets. Page 3 of 12.
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
New ad campaign pokes fun at celebrating taking care of the planet only once a year. ... View More
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More
5 Ways to Recession-Proof Your Brand with Purpose
Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession. ... View More
The Many Hats of a Sustainable Marketer
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. ... View More
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More
Brand-Led Culture Change Key to a Flourishing Future
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More
Achieving ‘Mainstream Green’ Is Key in Accelerating Transition to a More Sustainable Economy
New guide by CMO Sustainability Accelerator and BCG highlights ways to link sustainability to broader, related needs and remove barriers to growth for customers for whom sustainability is a concern, but not a primary driver. ... View More
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation. ... View More
How to Build a Whole Brand — and Why You Want to
Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More
