Assets About Advertising
Found 227 assets. Page 7 of 12.
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns
From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber. ... View More
Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change
Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon... View More
Starbucks’ ‘Upstanders’ Returns to Share Stories of Real People Effecting Extraordinary Change
Starbucks is harnessing the power of new media to highlight the efforts being made by real people across the United States to effect positive changes in their communities. The coffee giant has brought back its Upstanders original series for a second ... View More
D&AD Impact Award Winners Showcase Solutions for a Safer, Fairer, More Sustainable Future
D&AD and Advertising Week have unveiled the winners of the second annual D&AD Impact Awards, which recognizes creative ideas that have made an impact and ultimately have contributed to creating a safer, more equitable and sustainable world fo... View More
2017 D&AD Impact Winners Showcase the Power of Creatives to Drive Big Change
From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven ... View More
Nespresso Launches First Major Sustainability Campaign
With sustainability increasingly informing consumers’ purchasing habits and behaviors, it is becoming imperative for brands to effectively — and authentically — communicate what they are doing to address key social and environmental issues alon... View More
Cannes Lions: Worst Year Ever Was Best Year Yet for Goodvertising
Leaving Cannes last week, I felt even more schizophrenic than I did during my hard-working years in ad land. On the one hand, it’s been the best year ever in the Festival’s history for advertising that does more than sell snake oil - call it ‘G... View More
Google, Global Advertising Groups Tap YouTube to Mobilize Gen Z Around SDGs
Google and Common Ground — an alliance of six major advertising holding companies — believe Generation Z could be the key to unlocking an SDG-aligned future. To drive widespread awareness and mobilize action among mission-driven youth around the ... View More
The Opportunity of the 'Reset': How to Go Beyond Social Marketing to Effect Real Cultural Change
Change is hard for all of us. Including those working for change. ... View More
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shou... View More
Chipotle Spotlights Commitment to Real Ingredients with 'As Real as It Gets' Campaign
Following its announcement that it is the only national restaurant brand that doesn’t use added colors, flavors or preservatives — artificial or natural — in any of the ingredients it uses to prepare its food, Chipotle Mexican Grill has launche... View More
Trending: US, UK Unveil New Strategies to Kick Littering to the Curb
Cleaning up supply chains and designing impacts out of products through the application of circular principles are essential components of reducing waste, but a more holistic approach to the problem of waste is needed. Consumers are increasingly educ... View More
Hello Toothpaste Blows Whistle on Oral Care Market With New Transparency Campaign
With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, baring it all is a lot easier when the items in ques... View More
Toyota’s Latest Campaign Combats Air Pollution with Smog-Reducing Billboards
Hydrogen fuel cell technology is changing the way we think about mobility. The effectiveness of fuel cells in reducing emissions speaks for itself — the vehicles emit nothing but water vapor — which is leading more companies to invest in hydrogen... View More
We’re Lousy at Describing Sustainable Food, But It Doesn’t Have to Be That Way
As Georgetown University linguistics professor Deborah Tannen says, “We tend to look through language and not realize how much power language has.” We rarely realize it, but language is the lens through which we form perceptions about people, pla... View More
P&G Pushes for Gender Equality in New #WeSeeEqual Campaign
Ahead of International Women’s Day on March 8th, Proctor & Gamble has launched a new campaign dubbed We See Equal along with an ad spot highlighting its latest gender equality initiative. ... View More
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More
Panera Eliminates Artificial Preservatives to Achieve 100% Clean Goal
Two years after it pledged to eliminate artificial additives from its menu by the end of 2016, Panera Bread has released a new campaign in celebration of meeting its goal. ... View More
Nat Geo Follows 'Before the Flood' Doc with Campaign to Raise $100K for Wildlife Conservation
With over 8.7 million views on YouTube already, Leonardo DiCaprio’s documentary film Before the Flood is already making waves. ... View More
Giant Coffee Cup Bins Offer Paper Cup Recycling in New Social Experiment
Eleven bins shaped like giant coffee cups have popped up along one of Manchester’s busiest streets, Oxford Road. They’re part of a new campaign and social experiment from environment charity Hubbub that aims to give paper cup recycling #1MoreShot... View More
