Published 10 years ago.
About a 5 minute read.
Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020.
Achieving growth sustainably Agon says L’Oréal’s ambition is to win one billion new consumers by means of its universalization strategy, which aims to answer all the diverse beauty needs of men and women around the world. Part of the Group’s growth strategy is its commitment to produce more with less impact and to engage consumers, who are at the heart of its business, to make better choices by offering them products that are both environmentally friendly and desirable. Through “Sharing Beauty With All,” L’Oréal commits to improving every part of its value chain, from research to operations, while sharing its growth with the communities it touches.
Jean-Paul Agon, said: “L’Oréal has a strong legacy in sustainability and a thorough ambition for the future. We believe consumers are at the heart of our sustainability drive and we want to reach the next billion consumers while making a positive impact on the world. By accelerating sustainable innovation within our business and harnessing the power of our brands to inform consumers, we will raise awareness about sustainability and encourage consumers to make more sustainable choices.”
These commitments are the result of two years of exchange with various stakeholders throughout the world. L’Oréal will report regularly on its progress against each goal with the help of a panel of independent assessors, chaired by José Maria Figueres, an authority in the world of sustainability, and consisting of international experts*.
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“Sharing Beauty With All” is a commitment in four areas:
*Our panel of experts:
In December of last year, L’Oréal USA partnered with Forum for the Future to convene some of the brightest and the best in the brand and sustainability world, in a safe, pre-competitive space, to try and identify practical approaches and solutions to re:imagine consumption and how to place current consumption patterns onto a sustainable trajectory. Highlights from the meeting can be found in the Synthesis Report and a video summarizing the day.
Published Oct 23, 2013 1pm EDT / 10am PDT / 6pm BST / 7pm CEST