Materials & Packaging

6 Principles for Building a Pathway to Circularity for Plastics

Developing and optimizing a fully circular plastics value chain is a complex challenge that can’t be achieved with any single solution. We challenge our peers and other key stakeholders to be courageous and take risks, to explore new possibilities and partnerships, and persist until we have solutions.

Sponsored Content | / This article is sponsored by Eastman | By Eastman | Published 1 year ago | About a 3 minute read

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Our aspiration is a fully circular plastics value chain with no virgin fossil feedstocks. While that will take time, as a specialty materials company we are starting now to enhance the circularity of plastics in the context of three questions:

1. How can our materials help customers design products that require less energy and fewer inputs to manufacture?

2. How might our materials improve product durability?

3. How can we create an infrastructure designed to create a circular economy for materials at the end of their current life?

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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Through molecular recycling, we can provide more sustainable materials that can be used to make more sustainable products.

Molecular recycling

Less than 12 percent of the 260M metric tons of plastic disposed of each year actually gets recycled due to lack of infrastructure and the limitations of mechanical recycling. Material-to-material molecular recycling uses plastic waste as a feedstock to make new plastics, keeping the carbon in play and leaving fossil feedstocks in the ground.

Eastman developed two molecular recycling technologies that use waste plastic feedstocks — keeping that plastic out of landfill, incineration or, worse yet, the environment. Through these recycling innovations — polyester renewal technology and carbon renewal technology — Eastman has the capability to recycle a wide variety of plastic waste. They break down plastic waste to the molecular level and use the original building blocks — which are indistinguishable from building blocks produced from virgin fossil feedstocks — to make new materials.

Transparent processes and partnerships

Because we value and prioritize transparency, our processes are audited and certified by the International Sustainability and Carbon Certification (ISCC) — which means our customers and their customers can trust recycled content claims and be confident they are helping divert materials from landfills, incinerators or the environment.

For Eastman, progress has come from finding good partners. Working with leaders in their respective spaces who recognize the value of recycling and support innovation to increase the amounts and types of materials that can be recycled is helping us show the world what’s possible.

We follow 6 principles we believe are necessary for real, viable solutions to the plastic waste crisis:

Reduce, reuse, recycle — The solution should adhere to and encourage the reduction, reusability and recycling of plastics packaging.
Material circularity — Plastic feedstocks should be recovered using high-yield, material-to-material recycling.
Reduced environmental and social impact — Processes must result in lower CO2 and other emissions impact compared to virgin production; technologies meet or exceed regulatory requirements to improve quality of life for employees and communities.
Complementary to mechanical recycling — An integrated waste ecosystem will consist of complementary roles of mechanical and molecular recycling.
Economic viability — Recycling options should be economically efficient to enable the long-term viability and success of a circular economy.
Transparency — Claims about molecular-recycling technologies are clear, transparent and accountable with third-party certifications.

At Eastman, we’re turning the vision of a future with a fully circular plastics value chain — without using virgin fossil feedstocks — into a reality. If you’re interested in learning more or partnering with us, we encourage you to visit eastman.eco or contact us at [email protected].