Organizational Governance Organizational Governance
Purpose as a Filter for Decision-Making

The food industry is in the midst of a revolution that’s reshaping the way we grow food, develop recipes, choose ingredients and even decide what materials go into the packaging of our products. For today’s consumer, transparency is the coin of the realm. That’s the subject of the panel discussion I led at Sustainable Brands ‘16 San Diego last week.

By Dave Stangis | Published 8 years ago | About a 4 minute read

Communicating complex, unfamiliar sustainability claims on CPG packaging

Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.

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