Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.
Comprehensive reports, and their underlying frameworks, provide a level transparency and accountability that modern stakeholders demand. But producing an annual sustainability report alone doesn’t equal effective communications.
Our latest report explores how leading reporters have gone beyond the comprehensive report, and started serving up sustainability content to audiences with increasingly discerning tastes.
PDF is attached or you can follow the link below to learn how you can truly inspire audiences, by going beyond simply talking about what you’re doing and speak to why what you are doing matters to them.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
http://www.thinkparallax.com/perspectives/project/sustainability-reporting-for-evolving-audiences/
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Sustainable Brands Staff
Published Sep 16, 2016 7pm EDT / 4pm PDT / 12am BST / 1am CEST