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Press Release
P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet

Most people want to protect the planet, but they’re not always sure where to start, according to a new study by Procter & Gamble.

In celebration of Earth Day and as part of its commitment to help make sustainable choices easier for the five billion consumers it serves every day, P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.

Small acts at home can make a big impact

According to a new study in Canada by P&G1, 71% of people want to do more to be sustainable at home and 76% of parents are inspired by their children to do so. But fewer than four out of 10 people make environmentally conscious choices at home as often as they’d like. For most people, “not knowing how” is one of the top barriers to acting sustainably.

Read the full release here.

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