Press Release
Sustainable Brands Spotlights SB’16 Copenhagen Program

SAN FRANCISCO, July 21, 2016 – Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.

SB’16 Copenhagen will bring senior business leaders, thought leaders and sustainability practitioners who are influencing the way brands innovate and communicate together to demonstrate the power of purpose-driven leadership. Organizations and brands attending include: Novozymes, IKEA, GlobeScan, BASF, Kingfisher, HEINEKEN, The Body Shop, Philips Lighting, DONG Energy, L’Oréal, WBCSD, Dell and others.

“The economic landscape in Europe, and around the world, is changing. Consumer trust in brands is declining worldwide, putting at risk trillions of dollars of brand value,” states KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. “This upheaval is inevitable as our global economy responds to deeper interconnectivity and the recognition of a future of limits. The good news, however, is that brands that are courageously tapping purpose to create value are demonstrating substantially more resilience through this transition. Slapping a new tagline on a brand isn’t enough. Leader brands in the Sustainable Brands community are finding new ways to deliver shared value, testing new business models, and tapping a wealth of new tools and partnerships to create and scale positive impact leading to greater revenue growth and profit. SB’16 Copenhagen will convene these leader brands to learn from one another and collaborate on the shared objective to find ways to succeed in business by shifting the world toward a flourishing future.”

Discussions will focus on the environmental, social and economic macro forces that are creating system conditions for purpose-driven businesses as well as strategies for connecting brand purpose with customer purpose. Product and service innovation will focus on resilient and regenerative business models that are proving to be financially successful. Distinguished faculty and program highlights include:

What is your company's true value to society?

The answer might surprise you. Join us as we explore the latest metrics for assessing your company's environmental, human, social and financial contribution to society — at New Metrics '19, November 18-20.

Sponsor and partner opportunities are still available for companies with breakthrough ideas, tools and technologies that support business success in sustainability. Contact Jonathan Reese at 1+ 415.626.2212 for sponsorship opportunities.

Further information, including an initial list of speakers and sponsors, a downloadable brochure and conference schedule for the September 26-28 event at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark, can be found at www.SB16copenhagen.com.

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