Press Release
Tide and TerraCycle Announce the Tide Eco-Box Recycling Program

Building on its commitment to developing sustainable laundry solutions, Tide is proud to announce its strategic partnership with international recycling leader TerraCycle. This will allow the new Tide Eco-Box packaging to be 100% recyclable from bag to box.

The new Tide Eco-Box is designed to be environmentally friendly. Its new ultra-concentrated Tide formula is produced with 30% less water, and its package has 60% less plastic than the equivalent bottled size. The innovative boxed design doesn’t require wasteful secondary packaging and takes up less space than the equivalent bottle, which means fewer trucks needed to transport it to stores.

“TerraCycle is the logical next step for us, because we want to ensure that not only is the product designed for more eco-friendly shipping and usage, but that every element of it is 100% recyclable, and recyclable through a very seamless process,” said P&G Brand Manager Isaac Hellemn.

Through the Tide Eco-Box Recycling Program, consumers can recycle all of the packaging from the Eco-Box for free. Participants are invited to sign up on the program page at https://www.terracycle.com/en-US/brigades/tide-eco-box. Once finished with the Eco-Box, separate any plastic waste from the cardboard box and mail it in using a prepaid shipping label. Once collected, the plastic is cleaned and melted into hard plastic that can be remolded to make new recycled products. Additionally, for every pound of waste shipped to TerraCycle, collectors can earn $1 to donate to a non-profit, school or charitable organization of their choice.

To recycle the corrugated cardboard box, participants can enter their address into the interactive map at terracycle.com and search for available recycling options, including TerraCycle drop-off locations and municipal recycling programs.

“Each year, more than 79 percent of waste that ends up in landfills has the potential to be recycled,” said TerraCycle CEO Tom Szaky. “TerraCycle, in association with companies like Tide, works every day to reduce that number and integrate single-use packaging into new products.”

The Tide Eco-Box Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling program, visit www.terracycle.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

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