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Press Release
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination

The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally.

Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world.

For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world:

  • Magnum works with the Rainforest Alliance, an international non-profit organization helping to create a better tomorrow for cocoa farmers, their families, their communities, and the environment.
  • Magnum sources its cocoa in a sustainable and responsible way, by sourcing the majority of its cocoa beans from Rainforest Alliance Certified™ farms.
  • By sourcing the majority of its cocoa from Rainforest Alliance Certified farms, Magnum supports the Rainforest Alliance in its goal to protect workers' health and wellbeing, support wildlife populations, and enhance water quality on certified farms.

Through U CAN, Canadians can make product choices that have a positive impact extending beyond Canada.

Content creators for good

Join us as we explore a brand guide to collaborating with influencers and their audiences, as well as the role of content creators as brands themselves in the behavior-change movement, at Brand-Led Culture Change — May 22-24 in Minneapolis.

U CAN in action in your home

U CAN includes household names like Magnum, Breyers, Ben & Jerry's, Fruttare, Dove, Vaseline, Lipton, Red Rose, and Hellmann's. Each of these brands addresses sustainability in different ways, whether by reducing packaging, sourcing ingredients sustainably, manufacturing products using renewable energy, or by improving Canadians' well-being.

  • Much of the cocoa in Magnum is sourced from Rainforest Alliance Certified farms, grown by cocoa farmers who conserve natural resources through their farming practices.
  • Breyers, Popsicle, Magnum, Hellmann's and Ben & Jerry's are all made in facilities bullfrogpowered® with 100% clean, renewable electricity.
  • Ben & Jerry's is committed to sourcing Fairtrade ingredients, traded in compliance with Fairtrade standards where available, including cocoa, vanilla, coffee, bananas and sugar, for all of its products.
  • Breyers plastic tub lids have been redesigned to reduce resin by 1.33 million pounds and the coating on carton sidewalls has been reduced to eliminate 144 tonnes of material in North America
  • Lipton and Red Rose tea sold in Canada is sustainably sourced from Rainforest Alliance Certified farms and the paper and board used for tea cartons are all from sustainably managed forests or recycled material.
  • The Dove Self-Esteem Project is helping improve the self-esteem of young women. Since 2005, more than 2 million young Canadians have been reached through self-esteem and body confidence workshops and resources.
  • Through a partnership with Direct Relief, the Vaseline Healing Project is helping provide dermatological care, medical supplies and Vaseline Jelly to help heal the skin of people living on the frontlines of crisis and disaster.

"Unilever believes in both supporting and leading sustainable initiatives that impact lives in Canada and globally," says Unilever Vice-President and General Counsel, John Coyne. "The U CAN sustainability program helps show Canadians the deeper story and benefits behind many of the product choices they already make everyday."

To learn more about U CAN, visit Or, show how #UCAN make a difference by sharing on social media how you make sustainable choices.


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