Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. ... View More
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More
Today, ahead of World Environment Day, Dove announces the Dove Forest Restoration Project, one of the biggest protection and restoration efforts from any beauty brand to-date. ... View More
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large. ... View More
Coinciding with New York Fashion Week, Unilever and global thrift retailer Savers announced a new partnership to draw attention to the issue of clothing waste. As they say, timing is everything. The two organizations collaborated for the latest itera... View More
What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More
The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the ... View More