Dove
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
2 months ago - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
11 months ago - Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes.
Profit, Performance and Impact: The Success Criteria of a Whole Brand
1 year ago - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
Dove and Conservation International Announce €8.5M Forest-Restoration Project to Accelerate Fight Against Climate Change
2 years ago - Dove puts the planet's beauty first by protecting and restoring 20,000 hectares of forest - the equivalent of 3M+ trees - in North Sumatra, Indonesia
P&G, Dove Push for More Equitable Representation in Media
2 years ago - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
Unilever, Savers Team Up to Tackle Clothing Waste
5 years ago - Coinciding with New York Fashion Week, Unilever and global thrift retailer Savers announced a new partnership to draw attention to the issue of clothing waste. As they say, timing is everything. The two organizations collaborated for the latest iteration of Savers’ I Give a Sh!rt campaign, an awareness movement that aims to shed light on the 10.5 million tons of clothing that are discarded every year.
Purpose Differentiates in an Age of Disruption
5 years ago - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
6 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world: