2 months ago - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
11 months ago - Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes.
1 year ago - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
2 years ago - Dove puts the planet's beauty first by protecting and restoring 20,000 hectares of forest - the equivalent of 3M+ trees - in North Sumatra, Indonesia
2 years ago - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
5 years ago - Coinciding with New York Fashion Week, Unilever and global thrift retailer Savers announced a new partnership to draw attention to the issue of clothing waste. As they say, timing is everything. The two organizations collaborated for the latest iteration of Savers’ I Give a Sh!rt campaign, an awareness movement that aims to shed light on the 10.5 million tons of clothing that are discarded every year.
5 years ago - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?
6 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world: