Dozens of young entrepreneurs from across Colombia, Costa Rica and
Mexico have entered a United Nations Environment Programme
(UNEP) contest designed to help them develop and scale their ideas for
helping Latin America recover sustainably from the COVID-19
pandemic.
The budding founders, all university students, are part of UNEP’s
Innovation for Sustainable Lifestyles competition. 25 short-listed
candidates will develop their sustainable business ideas over the next two
months; in September, judges will select three winners — one from each
country — to enter a startup bootcamp and meet potential investors.
The competition aims to foster the growth of young, sustainability-minded
startups that specialize in areas such as clean
transportation
and urban mobility
solutions,
green and smart
buildings,
and food
systems
to develop business models that will help support the region’s economic
recovery from COVID-19.
About 160 million people between the ages of 15 and 29 live in Latin America
and the Caribbean (LAC). And in a
context
of already gaping inequalities, high levels of informal labor and fragmented
health services, the most vulnerable populations and individuals in the
region are once again being hit the hardest.
As in the rest of the world, COVID-19 has exposed the weaknesses of the
region's economies, deepening existing inequalities, according to a UN
policy
brief on
the pandemic’s impact on LAC. And like most of the rest of the world, the
pandemic is encouraging policy-makers and citizens to rethink how to make
the region’s economy more sustainable.
The initiative seeks to spur the same type of sustainable innovations being
sought in other areas around the world, as all major economies look for
effective, holistic strategies to rebound from the pandemic. In May, both
Canada and the European Union unveiled
plans
to rebuild their post-pandemic recovery plans that put sustainability front
and center; and at the US’ LEAD on Climate 2020 summit, over 300
business leaders urged
Congress
to tackle the COVID-19 and crises simultaneously.
Winners of the UNEP contest will attend a virtual bootcamp, organized by the
Entrepreneurship Center of Colombia’s Universidad de los Andes, in
October. Each winner will also receive US$3,000 in technical assistance and
the opportunity to present their projects to funders and business leaders,
who could become investors and partners.
The contest is part of the European Commission-financed Promoting
Sustainable Consumption in Latin America and the Caribbean
(ICSAL)
project, which works with governments, companies and stakeholders to
implement policies that increase sustainability in product design and
consumer information. It also supports the Environmental Alliance of
America, an initiative across Colombia, Costa Rica, Ecuador, México
and Paraguay to develop a common eco-labeling program in Latin America
and the Caribbean.
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Sustainable Brands Staff
Published Jul 17, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST