Dutch social enterprise
Fairphone has released its 2019 Impact
Report, where it sets and measures benchmarks,
sharing its efforts to reduce harm to the environment, improve the lives of
everyone involved in making its phone and change the rules of doing business.
B Corp-certified Fairphone evolved from an awareness campaign about conflict
minerals into a phone company in 2013, when it released the Fairphone 1. Since
then, the tiny social enterprise has been chipping away at some of the
smartphone industry’s dirtiest bits — and has been slowly and steadily setting a
much higher bar for how phones and other electronics are produced: Fairphone
achieved the first-ever Fairtrade-certified gold supply
chain for
consumer electronics, has received top reparability scores
from iFixit for
its products; and in 2016, the company achieved an industry first: fully
transparent sourcing for all four of the conflict
materials (tin,
tantalum, tungsten and gold) used in its smartphones. The company is
also leading the charge for ethical sourcing of
cobalt,
through a series of
partnerships aimed
at improving conditions in high-risk areas such as the DRC.
The new Impact Report highlights both Fairphone’s achievements and setbacks: In
April 2019, Fairphone announced it had sold out of its Fairphone 2
model,
launched in 2015 — which pointed to clear, ongoing demand for a more ethical
phone. August 2019 saw the release of the Fairphone
3;
but in the process of bringing it to market, the company admits it missed some
of the targets it set for itself.
The Impact Report states that in 2019, 7,837 people have directly benefited from
Fairphone’s social, environmental and economic interventions, up 32 percent from
2018 (5,296).
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Among the report's findings:
- As of the launch of the Fairphone 3, an average of 32.75 percent of
Fairphone’s eight focus materials were sustainably sourced, more than the
25.37 percent in both 2017 and 2018.
- Since the launch of Fairphone 2, the company has sold a total of 120,000
phones. 55.12 percent of Fairphone 2s and Fairphone 3s sold were still in
use in 2019 (active users are defined as those who are receiving software
updates).
- By the end of 2019, Fairphone achieved a 4.57 recycling return rate, up from
3.12 percent in 2018.
- A life cycle assessment (LCA) of the Fairphone 3 found that the modular
parts contributed to 2.3 percent of the emissions in production; a
significant improvement over the Fairphone 2, in which they represented 12
percent of CO2 production emissions.
Increased smartphone longevity is one of Fairphone’s goals, but there is still
some way to go before seven years of use is a reality. In addition to its
repairability and modularity, key components of longevity include continued
software, hardware and security support of phones — all of which Fairphone is
working hard to address. Once these challenges are unlocked, it could allow
users of both the Fairphone and other devices to keep their phones for much
longer.
“2019 was the year of scaling up in our journey,” said Fairphone CEO Eva
Gouwens. “We targeted a broader audience while retaining our loyal,
sustainability-conscious community, we focused on producing a high-quality phone
and onboarded operators across Europe. The progress we’ve made with the launch
of the Fairphone 3 shows we’re going in the right direction in reaching our
goals.
“However, change doesn’t happen overnight, especially when we’re working to
disrupt centuries-old production models and deeply ingrained industry and
consumption habits. Sometimes we were too optimistic with the targets we set
ourselves. But from implementing our recycling program to improving the modular
design of our phone to encourage longevity, step by step we are moving closer to
an economy where care for people and planet are a natural part of doing
business.”
Despite its higher price point and mixed
reviews
on its functionality, Fairphone 3 is a modular smartphone that’s made from ethically sourced materials, assembled by
factory workers who are paid a living wage, and designed to allow for hardware
updates and repairs to reduce the need to dispose of older phones — significant
achievements that put Fairphone leaps ahead of any other smartphone on the
market in terms of sustainability. But the question remains whether enough
ethical consumers will put their money where their mouth is to enable Fairphone
to influence the entire electronics industry to operate more fairly.
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Sustainable Brands Staff
Published Aug 6, 2020 2pm EDT / 11am PDT / 7pm BST / 8pm CEST