Farmers working within complex supply chains require democracy in data to obtain a living wage. If the goal is supply chain sustainability, then data needs to be
shared among all stakeholders.
Data tracking is essential to improve daily operations and profit margins for
most businesses, especially those with complex supply chains. Fairtrade
America is calling for coffee manufacturers to
share relevant data with farmers to help them improve their operational
efficiency and earn a fair price for their crops. These farmers deserve
democracy in data to obtain a living wage.
Published Jun 5, 2020 11am EDT / 8am PDT / 4pm BST / 5pm CEST
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