Published 4 years ago.
About a 7 minute read.
A new partnership for Timberland aims to create sustainable leather supply chain; while inclusive apparel brand Everybody & Everyone aims to create better fashion from raw materials to end use.
Image credit: Other Half Processing
Today, global outdoor lifestyle
brand Timberland launched a
partnership to build a responsible leather supply chain sourced from ranches
that employ regenerative practices.
The company’s new partner, Other Half Processing
SBC (OHP), partners with farmers,
ranchers and tribes to source hides and other identity-preserved, high-quality
byproducts from regenerative, organic, and more sustainably raised animals.
A Minnesota Specific Benefit Corporation (SBC), OHP is committed to doing
business in a way that respects the animals and directly benefits the people
that raise them, by supporting the expansion of regenerative agricultural
systems and value chains.
Ranchers and farmers who use regenerative grazing
manage their cattle in a way that mimics the natural movement of herd animals.
Such grazing allows for more rest and regrowth of grasses, which can lead to
better food for livestock and healthier soil, as these grasses pull carbon out
of the atmosphere and store it in the ground. In theory, this makes the land
more productive with greater resistance to both drought and heavy rain.
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Through this pilot, Timberland will source traceable hides from regeneratively
grazed cattle in the US, for select footwear and accessory collections set to
hit the market in fall 2020. This partnership builds upon Timberland’s
longstanding commitment to make products responsibly and help influence
widescale change. In 2005, Timberland co-founded the Leather Working Group in
an effort to minimize the negative impacts associated with leather tanning for
not just its own production, but the industry as a whole.
Timberland’s use of these hides in its production will directly support the
farmers, ranchers and tribes who raise their livestock in a regenerative system.
Timberland, we are committed not only to minimize the negative impacts of
leather production, but to drive environmental benefits through our sourcing
approach and ultimately develop a net positive fashion supply chain," said Colleen Vien, director of sustainability at Timberland. "We are
proud that our consumers will be able to buy products where the leather has been
sourced in this way, and hope to inspire others in the industry to move in this
direction, as well.”
Regenerative ranching systems have the potential to build soil health, reduce
carbon emissions (by capturing more carbon in the soil than they emit), enhance
biodiversity, improve water cycling, and give farmers and ranchers better
livelihoods. Yet despite the clear environmental and societal benefits, this
type of production remains undervalued in the market and underrepresented on the
land. Other Half Processing was established to change this trend, by sourcing
hides and other byproducts from regenerative ranches and marketing them in a way
that increases overall returns for the producers.
OHP CEO and co-founder Jim Kleinschmit said, “We’re
thrilled by this partnership with Timberland. As a major global footwear brand,
their commitment sends a strong message to the wider fashion industry as well as
to regenerative farmers and ranchers. It’s time people across the industry get
serious about addressing the impact of leather production, which includes where
the hides come from and how the cattle are raised. We look forward to partnering
with Timberland and other companies to grow leather supply chains from
regenerative systems, to the benefit of the producers, animals and the
Timberland sources the majority of its hides from US cattle that are raised
for food and processed according to USDA guidelines. The brand has banned the
sourcing of hides from certain countries or regions where they have learned of
animal husbandry concerns. Through individual agreements from suppliers and
improved traceability audits through the Leather Working Group assessment, the
brand is improving its capabilities to ensure hides are sourced from acceptable
Earlier this year, Timberland’s parent company, VF Corporation, also took a
stand in order to ensure a sustainable leather supply chain: In light of the
ongoing fires ravaging the Amazon — which environmental groups claim were
started by real estate speculators and ranchers, who often clear land for
agricultural use — VF Corp discontinued the purchase of all Brazilian leather
products. The company said at the time that it would resume buying leather from
Brazil when “we have the confidence and assurance that the materials used in our
products do not contribute to environmental harm in the country.”
Image credit: Everybody & Everyone
Today also marks the launch of Everybody &
Everyone — a body-positive, inclusive and
sustainably sourced and manufactured apparel brand, designed to provide elevated
and versatile essentials with sustainable materials and processes for today’s
modern woman. Knitwear, t-shirts, denim, and outerwear are offered in sizes
00-24, priced between $18-$288 and are available exclusively on
Created by entrepreneur and businesswoman Veronica Chou, Everybody &
Everyone was built considering its full environmental impact from the ground up.
To ensure the brand was held to the highest sustainability standards, the brand
joined the Sustainable Apparel Coalition, Textile Exchange and The
Microfibre Consortium, and was one of the first 32 companies to sign the G7
Everybody & Everyone is launching as a carbon-neutral brand with 3Degrees,
which assisted in offsetting all of the brand’s unavoidable pre-launch
“After visiting many factories during my career, I came across a lot of
instances where I knew the fashion industry could do better; better for garment
workers and better for the planet,” Chou said in a statement. “After learning
how harmful manufacturing was on the environment, I decided to take action and
invest in businesses that were making strides to improve it.
Only after becoming a mother, did I notice a need in the market for women’s
apparel that was multi-functional, size-inclusive, affordable and sustainable,”
Chou added. “I wanted this brand to be for every woman; so, body positivity,
inclusivity and sustainability were going to be the backbone of everything we
did. We are sustainable down to the labels sewn into each garment.”
Starting from the fiber and raw material level, the brand uses recycled fabrics
as much as possible. Everybody & Everyone partnered with
EcoAlf to create a signature puffer coat from
reclaimed ocean plastic bottles, recycled polyester from Profits Fund that meets
the OEKO-TEX and Bluesign®
and Recover® yarns made of textile waste that meet the Global Recycled
Standard and OEKO-TEX Standard 100. Natural and bio-based materials include
Naadam cashmere and wool, ECOVERO™ viscose, TENCEL™ Lyocell, Profits Fund
Mulberry silk, GOTS-certified organic cotton and a bio-fiber created from sugar
extracted from agricultural waste. No harmful substances are used in the dyeing
process and adhere to REACH, OEKO-TEX, and Bluesign® standards.
Additionally, digital printing is used whenever possible in place of screens to
prevent tons of water waste and to avoid the toxic environments of dye houses,
keeping garment workers’ health in mind. Many fabrics are not dyed at all;
instead, pigment is achieved in the upcycling process by separating recycled
fibers mechanically by color. To cut back on the carbon footprint at the
consumer level, a number of Everybody & Everyone’s products are activated with
recycled silver for odor control & anti-microbial properties, and are coated
with PFOA-free or PFC-free finishes for water-based stain and odor repellency.
Denim is finished with a proprietary, fluorine-free, durable water repellent
especially developed for Everybody & Everyone by Candiani mill in Italy. Fabric
activation and finishes are all designed for less laundering.
The end use of Everybody & Everyone’s products is of the utmost importance. The
brand has partnered with leading global textile recycler
I:CO on a take-back program to
extend the life of its garments. For every order, customers are encouraged to
download a free shipping label that will allow them to send pre-loved Everybody
& Everyone’s product or any other brand of clothing in clean, dry condition to
I:CO, in return for a reward voucher that could be used on a future purchase.
Everybody & Everyone says its goal is to reduce waste and create a circular
economy for its clothing, so everything is eventually turned back into new
apparel for the brand. Products are designed with this circularity in mind.
Published Oct 28, 2019 2pm EDT / 11am PDT / 6pm GMT / 7pm CET